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Let's get the answer to this question out of the way quickly -- no, Apple does not test the loyalty of new engineers with fake projects. Jacqui Cheng at Ars Technica looked into the veracity of a rumor that was given life by author Adam Lishinsky's book Inside Apple, which posited that some emp...

February 15th 2013 at 12:00pm 0 Comments
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Author and Fortune Magazine editor Adam Lashinsky's new book -- Inside Apple: How America's Most Admired - and Secretive - Company Really Works -- is in bookstores now and the author has embarked on a publicity tour to drum up sales. At the first stop on the tour at the LinkedIn headquarters in Mou...

January 30th 2012 at 11:00am 0 Comments
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I just finished Adam Lashinsky's "Inside Apple", now available for sale at most major vendors. It's a quick, easy read and clocks in at just over 200 pages with large, readable type. If you're looking for an exhaustive Tracy Kidder take on how Apple works and operates, this book isn't it. Instead,...

January 26th 2012 at 1:30pm 0 Comments
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I'm sure by now most of you have read Walter Isaacson's biography of Steve Jobs. If you're still hungry for more information on Apple, then you should pick up a copy of Adam Lashinsky's Inside Apple book. The book takes a corporate look at the inner workings of Apple. It introduces more of the busi...

January 25th 2012 at 10:30am 0 Comments
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Fortune has published a lengthy excerpt from Adam Lashinsky's Inside Apple, a book scheduled to be released next week that provides an unprecedented look inside a company legendary for its secrecy. I'd encourage you to read the entire excerpt at Fortune, and buy the book when it comes out, but I'...

January 18th 2012 at 8:00pm 0 Comments