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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som...

9 months ago 0 Comments
September 29, 2014 at 2:14PM
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Ads for mobile apps are rarely personal; they're more often based on search keywords than your actual habits. Google is fixing this today with new ads in search and on YouTube that reflect your day-to-day app uses and purchases. If you regularly track your runs with fitness software, for instance,...

1 year ago 0 Comments
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Good news: all those new tablets you see reported on these pages aren't being stolen by elves; they're entering the human population at large and -- most Christmassy of all -- they're displaying ads. Google told TechCrunch that its AdMob platform saw eight billion ad requests from tablets during ...

3 years ago 0 Comments
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A recent survey by Google-owned AdMob found many consumers are spending more time on their tablets and less time sitting at their personal computers, using their smartphones, watching television, listening to the radio or reading paper books. The survey highlights the rapidly shifting habits of...

4 years ago 0 Comments
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According to a survey done by Google's AdMob, games are the number one use of most tablet computers out there, including Apple's own iPad and iPad 2. As you can see from the chart above, 84% of tablet owners play games on their devices, a use that's apparently ahead of even email checking, sear...

4 years ago 0 Comments
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In February 2009, Arron La's $0.99 Advanced Task Manager was one of the first paid apps on Android, allowing T-Mobile G1 users to do what was then a novel thing -- close applications. (We immediately bought a copy.) Today, the app is all but obsolete, its functionality baked right into Android's co...

4 years ago 0 Comments
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Big surprise here, right? AdMob, freshly picked for purchase by Google (cue dramatic music) has been expelled from Valhalla, also known as the App Store, by a tiny change in the iOS developer agreement. Specifically, section 3.3.9 of the agreement, which precludes companies who do anything other th...

5 years ago 0 Comments
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The Google-owned AdMob advertising network wants to make it easier for marketers to leverage the power of iPad (and also stay ahead of Apple's impending iAds frameworks in the process). The company announced today that its iPad App SDK is available for developers; this unified environment works w...

5 years ago 0 Comments
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It was only a (brief) matter of time once it cleared the FTC's final approval last week (with a special thanks to Apple's iAd): Google is now the proud owner of one AdMob. According to Product Management VP Susan Wojcicki, the company is now integrating all the teams and products together. Full deta...

5 years ago 0 Comments
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Google's attempt to swoop in and buy AdMob out from under Apple was looking like a Pyrrhic victory for a second there, as Federal Trade Commission approval of the deal hung in the balance based on concerns that El Goog would control far too much of the online advertising market. It's ironic, then, t...

5 years ago 0 Comments
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There's not a lot of details out about Apple's upcoming mobile advertising program, iAds, quite yet, but Broadpoint Amtech is already convinced it's a moneymaker. Analysts there say that the program could generate a whopping US$4.67 billion in revenue in just one year's time. Of course, that's a hi...

5 years ago 0 Comments
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We'd previously heard rumors that Quattro Wireless was Apple's consolation prize after a deal with bigger mobile advertising rival AdMob fell through, and Steve Jobs confirmed it on no uncertain terms at the Q&A session following today's iPhone OS 4.0 event: "we tried to buy a company called Ad...

5 years ago 0 Comments