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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som...

September 29th 2014 at 2:14pm 0 Comments
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Ads for mobile apps are rarely personal; they're more often based on search keywords than your actual habits. Google is fixing this today with new ads in search and on YouTube that reflect your day-to-day app uses and purchases. If you regularly track your runs with fitness software, for instance,...

April 22nd 2014 at 10:17pm 0 Comments
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Good news: all those new tablets you see reported on these pages aren't being stolen by elves; they're entering the human population at large and -- most Christmassy of all -- they're displaying ads. Google told TechCrunch that its AdMob platform saw eight billion ad requests from tablets during...

December 22nd 2011 at 3:01pm 0 Comments
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A recent survey by Google-owned AdMob found many consumers are spending more time on their tablets and less time sitting at their personal computers, using their smartphones, watching television, listening to the radio or reading paper books. The survey highlights the rapidly shifting habits of...

April 12th 2011 at 2:30pm 0 Comments
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According to a survey done by Google's AdMob, games are the number one use of most tablet computers out there, including Apple's own iPad and iPad 2. As you can see from the chart above, 84% of tablet owners play games on their devices, a use that's apparently ahead of even email checking, sear...

April 8th 2011 at 7:00pm 0 Comments
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In February 2009, Arron La's $0.99 Advanced Task Manager was one of the first paid apps on Android, allowing T-Mobile G1 users to do what was then a novel thing -- close applications. (We immediately bought a copy.) Today, the app is all but obsolete, its functionality baked right into Android's co...

August 22nd 2010 at 11:59pm 0 Comments
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They prompted some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn't even enforcing those new rules on outside ad networks -- at least not yet. That's according to none other than AdMob CEO Omar Hamoui himself, who said at...

July 14th 2010 at 11:54am 0 Comments
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Big surprise here, right? AdMob, freshly picked for purchase by Google (cue dramatic music) has been expelled from Valhalla, also known as the App Store, by a tiny change in the iOS developer agreement. Specifically, section 3.3.9 of the agreement, which precludes companies who do anything other th...

June 9th 2010 at 10:30pm 0 Comments