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That rumor of Google adding a "buy" button to shopping ads? It's true. The company's Omid Kordestani has confirmed to Recode that this super-quick purchasing option is "imminent." He didn't describe how it would work in detail, but the leak described "Shop on Google" search ads that take you to a ...

2 days ago 0 Comments
May 27, 2015 at 9:27PM
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A good 99.999 percent of the time, the adverts that run before your dogs sitting on cats video are irrelevant. But every once in a while, an ad hits and you want to know more. Beginning today, Google is making that discovery process way easier. According to the official AdWords blog, the new syste...

8 days ago 0 Comments
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Whatever your views are on online advertising, it's here to stay. But that doesn't mean that companies aren't doing all they can to strip the web of ads on your behalf. Perhaps the most notable is Adblock Plus, which has made a name for itself by delivering browser extensions so efficient that Goo...

9 days ago 0 Comments
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While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and...

14 days ago 0 Comments
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If you've used ad-sponsored Android apps, you've probably wondered where those ads are coming from, and whether or not there's anything to be worried about. According to French researchers, you have a reason to be cautious. They've found a way to automatically scan Android apps for connections to ...

26 days ago 0 Comments
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Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

1 month ago 0 Comments
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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their produc...

1 month ago 0 Comments
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Google announced YouTube's Music Key streaming subscription last fall, and an ad-free video service is also said to be on the way. Bloomberg reports the paid plan that nixes those pre-roll advertisements will launch before the end of the year, citing a source familiar with the project. The company...

1 month ago 0 Comments
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

2 months ago 0 Comments
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For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

2 months ago 0 Comments
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If you're looking to post multiple photos to Instagram at once, you have to employ another app to create a grid of snapshots. Well, that's about to change... for brands. The filter-driven app announced today that "carousel ads" will soon appear in your feed, allowing companies to post multiple ima...

2 months ago 0 Comments
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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

3 months ago 0 Comments
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Despite "Gangnam Style" having over two billion views, hosting countless other viral clips and netting over a billion users per-month, YouTube can't seem to turn a profit. How's that? Well, after paying for the infrastructure that makes Google's video empire possible (and its content partners), Th...

3 months ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

3 months ago 0 Comments
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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

3 months ago 0 Comments
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

3 months ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

3 months ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

4 months ago 0 Comments
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Twitter isn't growing as quickly as it used to, so it can't just count on a horde of new social networkers to pump up its bank account. What's it going to do, then? Sell ads elsewhere, apparently. Sources for the Wall Street Journal claim that Twitter is planning to offer ads for the tweet feeds y...

4 months ago 0 Comments