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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

2 days ago 0 Comments
February 26, 2015 at 9:05AM
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Despite "Gangnam Style" having over two billion views, hosting countless other viral clips and netting over a billion users per-month, YouTube can't seem to turn a profit. How's that? Well, after paying for the infrastructure that makes Google's video empire possible (and its content partners), Th...

2 days ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

4 days ago 0 Comments
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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

16 days ago 0 Comments
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

24 days ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

25 days ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

1 month ago 0 Comments
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Twitter isn't growing as quickly as it used to, so it can't just count on a horde of new social networkers to pump up its bank account. What's it going to do, then? Sell ads elsewhere, apparently. Sources for the Wall Street Journal claim that Twitter is planning to offer ads for the tweet feeds y...

1 month ago 0 Comments
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Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

2 months ago 0 Comments
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It's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking which apps you have installed on your device in or...

3 months ago 0 Comments
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Facebook might be busy making changes to its terms of service, but buried away in its latest announcement is news of another new feature coming to the UK. After it began allowing US users to have more control over the ads they see in their timeline back in June, Facebook has now extended the same ...

3 months ago 0 Comments
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Do you work hard to maintain privacy on your smartphone through tools like Do Not Track? If you're on Verizon, your efforts might not be doing much good. Researchers have discovered that the carrier has been modifying some of its cellular web traffic to insert a Unique Identifier Header (UIDH) tha...

4 months ago 0 Comments
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Ello debuted with a big, idealistic promise: to be a different kind of social network unswayed by the influence of advertisers or corporate overlords. The notion was immediately questioned by just about everyone, but the startup is sticking to the idea. Today it announced that its advertiser-free ...

4 months ago 0 Comments
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As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking. Over the past few weeks, Avicii fans in the U...

4 months ago 0 Comments
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If you happened to be watching The Walking Dead last night like everybody else, you may have noticed some clever new Android ads. One showed several Droid-looking characters checking their devices, with the smallest pulling out a cartoonishly-huge Android L smartphone. The others flaunted Android ...

4 months ago 0 Comments
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Those sponsored stories on Snapchat were apparently just the beginning. At Vanity Fair's New Establishment Summit today, the ephemeral messaging app's founder Evan Spiegel said that ads are en route "soon." Those ads will be based around the Story section of the application that provides a platfor...

4 months ago 0 Comments
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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som...

5 months ago 0 Comments
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If you're a resident of The Big Apple, or have ever visited, then you know that subway platforms are filled with advertisements -- even some of the cars are completely wrapped in them. This is where a new app called No Ad comes in. Built by Re+Public, a team which focuses on using technology to "a...

5 months ago 0 Comments
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While Instagram has been monetising its app for nearly a year, UK users have enjoyed scrolling through timelines that are completely free of ads. Until today, that is. The company has taken to the service to share the very first sponsored post with UK users (shown above), letting them know that "o...

5 months ago 0 Comments