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It's earnings time once more, and Google's gone and done it again. Despite taking in $17.3 billion in revenue over the past three months (that's a 12 percent lift over how much it made this time last year), the search giant still managed to whiff slightly when it came to pleasing Wall Street's per...

3 days ago 0 Comments
April 23, 2015 at 5:35PM
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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their produc...

9 days ago 0 Comments
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Google announced YouTube's Music Key streaming subscription last fall, and an ad-free video service is also said to be on the way. Bloomberg reports the paid plan that nixes those pre-roll advertisements will launch before the end of the year, citing a source familiar with the project. The company...

18 days ago 0 Comments
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

1 month ago 0 Comments
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For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

1 month ago 0 Comments
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If you're looking to post multiple photos to Instagram at once, you have to employ another app to create a grid of snapshots. Well, that's about to change... for brands. The filter-driven app announced today that "carousel ads" will soon appear in your feed, allowing companies to post multiple ima...

1 month ago 0 Comments
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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

1 month ago 0 Comments
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Despite "Gangnam Style" having over two billion views, hosting countless other viral clips and netting over a billion users per-month, YouTube can't seem to turn a profit. How's that? Well, after paying for the infrastructure that makes Google's video empire possible (and its content partners), Th...

2 months ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

2 months ago 0 Comments
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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

2 months ago 0 Comments
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

2 months ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

2 months ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

2 months ago 0 Comments
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Twitter isn't growing as quickly as it used to, so it can't just count on a horde of new social networkers to pump up its bank account. What's it going to do, then? Sell ads elsewhere, apparently. Sources for the Wall Street Journal claim that Twitter is planning to offer ads for the tweet feeds y...

3 months ago 0 Comments
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Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

4 months ago 0 Comments
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Apple today released a tear jerker of an advertisement that features a young woman and her grandmother. In "The Song," a musician granddaughter stumbles upon a holiday love song that her grandmother sent to her husband, the young woman's grandfather, when they were apart for the holiday season in ...

4 months ago 0 Comments
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One of the unsung features of IOS 8 is the new Voice Text feature, which allows you to send quick voice messages via text. Experience the joy of leaving a voice mail without the threat of someone actually answering when you call. All jokes aside, Voice Text is a wonderfully convenient way to send q...

4 months ago 0 Comments
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It's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking which apps you have installed on your device in or...

5 months ago 0 Comments
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I have downloaded and used a lot of apps over the years and have seen a number of interesting attempts to get me to buy a paid version or make in-app purchases. I'm completely OK with that, as long as it isn't too intrusive. This little quiz app sets a new standard for punishing anyone daring en...

5 months ago 0 Comments