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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest, according to Fortune. Early publishing partners...

5 days ago 0 Comments
July 1, 2015 at 8:46PM
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HTC opened up its BlinkFeed stream of info to more apps and to other Android devices last year. Now, it's getting a new form of content: ads. In a blog post, the company announced that it's testing "a limited number of promotions" to folks "in a limited number of markets." Specifically, users in t...

20 days ago 0 Comments
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Don't like having to wrestle with pop-up ads and similar intrusions when you're browsing the web on your iPhone? You might not have to when iOS 9 rolls around. Apple has quietly let slip that the operating system's version of Safari includes support for content blocking extensions, much like its M...

26 days ago 0 Comments
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Today Instagram announced sweeping changes to its 18-month old advertising scheme in an effort to monetize all those loyal sets of eyeballs. The company is essentially opening its platform to advertisers big and small, rather than the "select" partners it's been pairing with during the past year a...

1 month ago 0 Comments
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Anxious to see what happens next in Daredevil? In the future, you might have to endure an ad first. Netflix has confirmed to Cord Cutters News that it's publicly testing ads both before and after shows. What you see as a test subject varies in length and whether or not it's skippable, so it's not ...

1 month ago 0 Comments
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That rumor of Google adding a "buy" button to shopping ads? It's true. The company's Omid Kordestani has confirmed to Recode that this super-quick purchasing option is "imminent." He didn't describe how it would work in detail, but the leak described "Shop on Google" search ads that take you to a ...

1 month ago 0 Comments
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A good 99.999 percent of the time, the adverts that run before your dogs sitting on cats video are irrelevant. But every once in a while, an ad hits and you want to know more. Beginning today, Google is making that discovery process way easier. According to the official AdWords blog, the new syste...

1 month ago 0 Comments
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Whatever your views are on online advertising, it's here to stay. But that doesn't mean that companies aren't doing all they can to strip the web of ads on your behalf. Perhaps the most notable is Adblock Plus, which has made a name for itself by delivering browser extensions so efficient that Goo...

1 month ago 0 Comments
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While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and...

1 month ago 0 Comments
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If you've used ad-sponsored Android apps, you've probably wondered where those ads are coming from, and whether or not there's anything to be worried about. According to French researchers, you have a reason to be cautious. They've found a way to automatically scan Android apps for connections to ...

2 months ago 0 Comments
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Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

2 months ago 0 Comments
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Targeted advertising isn't a new concept, and Spotify is looking to examine your playlist habits before serving up those messages. The streaming service offers a library of curated mixes based on genre and mood, and eager advertisers can now leverage a listener's state of mind to sell their produc...

2 months ago 0 Comments
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Google announced YouTube's Music Key streaming subscription last fall, and an ad-free video service is also said to be on the way. Bloomberg reports the paid plan that nixes those pre-roll advertisements will launch before the end of the year, citing a source familiar with the project. The company...

2 months ago 0 Comments
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

3 months ago 0 Comments
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For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

3 months ago 0 Comments
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If you're looking to post multiple photos to Instagram at once, you have to employ another app to create a grid of snapshots. Well, that's about to change... for brands. The filter-driven app announced today that "carousel ads" will soon appear in your feed, allowing companies to post multiple ima...

4 months ago 0 Comments
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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

4 months ago 0 Comments
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Despite "Gangnam Style" having over two billion views, hosting countless other viral clips and netting over a billion users per-month, YouTube can't seem to turn a profit. How's that? Well, after paying for the infrastructure that makes Google's video empire possible (and its content partners), Th...

4 months ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

4 months ago 0 Comments