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Earlier this month, Britain's Advertising Standards Authority barred EA from advertising its mobile game Dungeon Keeper as "free-to-play." Why? Because Dungeon Keeper has a countdown timer that blocks progress in the game, a timer that can be bypassed with money. "From the information available in...

July 11th 2014 at 8:00am 0 Comments
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The UK's Advertising Standards Authority has placed restrictions on an ad for Call of Duty: Modern Warfare 3, reports MCV. The ASA took exception to the copious gunfire, explosions and the depiction of "New York under military assault" – you know, Call of Duty stuff. The ad originally aired i...

July 25th 2012 at 11:00am 0 Comments
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The Advertising Standards Authority (ASA) of the UK will not act on claims that Electronic Arts misled consumers about Mass Effect 3 when it advertised "decisions you make completely shape your experience and outcome.""The ASA acknowledged the belief that players' choices in the game did not influe...

June 13th 2012 at 3:30pm 0 Comments
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The UK's Advertising Standards Authority (ASA) has banned an ad for Sony's Move (and, by association, The Fight: Light's Out) after receiving eight complaints. Brand Republic reports that the watchdog agency said the ad was likely to "condone or encourage violent behavior" and wasn't suitable for c...

December 22nd 2010 at 4:30pm 0 Comments
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Update: Sony is considering action against the ad agency for the unauthorized use of what looks like a PlayStation controller. In addition, Codemasters and Konami have both expressed their disagreement. Konami mentioned its Dance Dance Revolution series, which requires standing and moving, and Codem...

March 9th 2009 at 11:18am 0 Comments
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MCV reported this morning that an ad campaign titled "Change4Life," currently running in the United Kingdom, is targeting the region's gaming populace with some fairly suggestive remarks. Drawing a correlation between childhood game playing and "an early death," the British Heart Foundation, Diabete...

March 6th 2009 at 12:30pm 0 Comments
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UK's Advertising Standards Authority (ASA) has struck an advertisement for Xbox 360's video download service with the ban hammer because it did not disclose the expiration time frame of Video Marketplace content. The ASA investigated the advert after receiving a complaint that it did not specify...

February 11th 2009 at 6:00pm 0 Comments
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Tsk tsk, EA. It seems you've done a very naughty thing. Apparently, over in the UK, EA has been advertising Tiger Woods PGA Tour 09 in a very shady manner. They've been using the Xbox 360 version of the game in the ads, claiming it's gameplay from the Wii version of the game. Luckily, the UK's Adve...

December 17th 2008 at 2:32pm 0 Comments
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The UK's Advertising Standards Authority (ASA) has told EA to stop broadcasting a misleading ad for Tiger Woods PGA Tour 09. In the commercial, Woods is swinging a Wii controller, but a complaint to the agency accused the ad of using footage from the Xbox 360 version of the game. Which it did, as c...

December 17th 2008 at 8:20am 0 Comments
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The UK's Advertising Standards Authority has banned a pair of Condemned 2: Bloodshot commercials, just a little over five months after the game's release. Unlike the whopping 26 complaints that got a Kane & Lynch ad banned, the Condemned 2 spot was washed away in the deluge of ... nine complain...

September 18th 2008 at 12:42pm 0 Comments