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Chris Davis of Gaia Online talks MMO marketing
The MMO industry is an ever-changing, totally unpredictable universe of online games, from hot, massive fully-realized worlds like World of Warcraft or EVE to fun casual games like Farmville or the Agency: Covert Ops. Gaia Online takes a bit of a different approach by mixing a casual gaming and social worlds. We caught up with Chris Davis, a marketer for Gaia who handles sponsorship accounts, at E3 to discuss his game. He has his own unique take on MMOs and brand marketing, and how companies should interact with their potential customers. Chris describes why he believes mixing marketing and gaming is good for both the user and the brand.
