CrystalLED

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  • Sony

    Sony's Crystal cinema display supports 16K, but could cost millions

    by 
    Steve Dent
    Steve Dent
    09.13.2019

    Sony recently unveiled its Crystal LED screen for cinema exhibitors, but it has now announced that the tech will be available to consumers, as well. It will be selling the screens through specially trained and certified dealers in sizes up to 63 feet wide at 16K resolution, but unless you're a one-percenter, you probably won't be able to afford it.

  • Kaz Hirai reveals 'One Sony' turnaround strategy, will cut 10,000 jobs

    by 
    Richard Lawler
    Richard Lawler
    04.12.2012

    Freshly minted Sony CEO Kaz Hirai has revealed his plan to turn around Sony's fortunes and as rumored, it includes significant cuts. Two days ago, the company revised its projections for the 2011 fiscal year to reflect a $6.4 billion loss. The One Sony plan includes reducing headcount by 10,000 in the 2012 financial year, a number that also reflects jobs leaving Sony as businesses are sold or otherwise reorganized, and will cost it 75 billion yen ($926 million) during 2012. Currently, the plan is to focus on digital imaging, gaming and mobile for growth, until those three make up 70 percent of its total sales in 2014. As far as its beleaguered HDTV business, it's going forward with the plans announced during CES to streamline the product line, reduce its costs, and return to profitability by 2014. Looking forward, there's slightly fuzzier promises to "develop and commercialize" OLED and Crystal LED technology. Beyond those the idea is to expand in emerging markets, as well as medical and 4K related technologies. There's more details in the press release after the break and presentation slides linked below, we'll let you know if there's any more information revealed on a conference call later on today.

  • Sony fights the OLED future with new 'Crystal LED' prototype (Update: Hands-on!)

    by 
    Richard Lawler
    Richard Lawler
    01.09.2012

    While LG and Samsung trumpet their OLED prototypes, Sony has apparently moved on from the tech, choosing to highlight a new 55-inch Crystal LED prototype at CES 2012. Its display relies on "ultrafine" LEDs mounted to each RGB color, equivalent to the number of pixels, which is all affixed directly to the front of the display. We don't have the full details, but so far Sony is claiming 3.5 times contrast, 1.4 times the color gamut and 10 times faster response time than LCDs. Update: We've seen it in person and we can certainly say it was both bright and beautiful, however it was only displaying still images at a frustratingly slow refresh rate. In other words, it was a prototype, but one we'd love to watch some real videos on some time soon.