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WoW Magazine calling it quits
After just five issues, the official World of Warcraft Magazine is calling it quits. Future US has posted a notice on the website, and subscribers can either get a refund for the issues they didn't receive, or a voucher for six in-game World of Warcraft pets. Future recommends subscribers who want to keep up with the game in a dead tree format can subscribe to its PC Gamer publication, and it's possible Blizzard may try to publish something itself, though there are apparently no plans for that yet. It's kind of a shame -- the WoW Magazine did offer a lot of solid coverage about the game (and some good looks inside the workings of Blizzard's Irvine, CA campus), but the publication was also torn between its status as an official outlet and a separate press entity. Dan Amrich, the magazine's first editor-in-chief (who left even before the first issue was published, and is now working as an official Activision blogger) recently wrote about some of the troubles he had dealing with Blizzard's licensing department and their control over the magazine. When you combine that with the fact that MMO fans tend to prefer digital over analog, then apparently the whole venture just wasn't worth it. Like we said, shame.
Activision's Amrich: DJ Hero sales now up to 1.2 million units
Activision's DJ Hero may not have had the strong start the company would have hoped for, but it's apparently gained significant momentum since its October launch. In an editorial piece defending the performance of Bizarre's recent racer, Blur, Activision social media guy Dan Amrich talked up DJ Hero's longterm success -- which has now yielded sales of 1.2 million units. As you might recall, it was also the best-selling IP of 2009 by revenue. Amrich posited that DJ Hero needed "time for its audience to find it, a price break, and positive word from both friends and reviews to circulate" before it could really pick up steam. With DJ Hero 2 just around the corner, we're anxious to see how Activision will apply what it's learned from the first game.
Infinity Ward holdouts to receive extra helping of bonuses, says Activision's Amrich
Activision's newly hired community man Dan Amrich took to a Facebook forum recently to spell out the bonus situation for the remaining employees at troubled Modern Warfare 2 developer Infinity Ward. Develop spotted Amrich's information-laden responses, which echo and expand on claims made by Activision in its suit against former IW heads Vince Zampella and Jason West (we've clipped the pieces of the lawsuit pertaining to the bonuses and dropped them after the break for you). Specifically, Amrich says that employees who have left IW will not be receiving a cut of West and Zampella's now forfeited bonuses -- bonuses for Modern Warfare 2 were never paid, apparently. "Vince and Jason had very large bonuses; those bonuses are being redistributed to everybody else, to the people who did not allegedly attempt to steal company secrets," Amrich explains. "Activision is not pocketing that bonus money; it's still going to the people who work at IW. But you have to work at IW to get it, see? I don't want to see talented people screwed out of a paycheck any more than you do."
Activision's Guitar Hero CEO replaced
Activision's Guitar Hero business unit has a new boss, who's not the same as the old boss -- former COO David Haddad is taking over the post after CEO Dan Rosensweig left the company. Haddad was the head of Vivendi's Sierra Online division back in the day, but started working with the Guitar Hero group after Activision merged with Viviendi back in 2007. Rosensweig is off to join Chegg.com, a company that specializes in online textbook rentals and has recently put together more than $160 million in investor funding. There's a rumor going around that Rosensweig got fired (presumably for the recent decline in the genre's sales), but Activision's Dan Amrich says that's simply not true, and that the move was completely voluntary. Either way, there's a new sheriff in plastic guitar town, and we'll see how he deals with any bandits that come a-ridin' through.
Interview: Dan Amrich of Activision community site One of Swords
We don't envy Dan Amrich. From the moment we heard the former OXM editor was taking on the unenviable task of putting a human face on corporate monolith Activision -- through community site One of Swords -- we've been pressed to imagine how anyone could tackle such a Herculean task. It's a great compliment to Amrich, then, that after his first interview with us, he's almost convinced us that he'll be able to pull it off. What specifically is One of Swords? Are you One of Swords? One of Swords is my gamer identity. I had been thinking of changing my gamertag for a little while, and when I went looking around for something else that had personal meaning, I hit on this, and the new project came up around the same time. But then I realized, okay, this can also be the name of an editorial website; this can be my home on the web. So OneOfSwords is really its own bloggy entity, a platform/portal to all the podcasts and interviews and videos and journalistic style things I want to do here.
World of Warcraft: The Magazine needs a new Editor-in-chief
A few of our readers (thanks, guys!) spotted this posting popping up on the various job boards recently -- Future US, the company publishing the World of Warcraft magazine that's due out any day now, is apparently seeking a new Editor-in-Chief. Say what? They haven't even released the first issue yet, and they're already seeking a new head honcho? We did a little poking around, and it's true -- Dan Amrich, the man who originally held the position, has moved off already to another gig with Activision (though it seems coincidental that he's going to work for Blizzard's parent company), and Future is stuck seeking a new EIC even before issue one releases. Does this mean the magazine is in trouble? True, it can't be good for the captain of a ship to move on just as it's heading out to port, but we've heard everything is still on course -- the first issue of the subscription (that quite a few people have already bought) is under Blizzard's scrutiny right now, and the second issue is well underway. Everything we hear still says they're aiming to release it sometime this month, but obviously if we hear anything else, we'll let you know. In the meantime, if you're in San Francisco, have a few years' publishing experience, and know a whole lot about World of Warcraft, we have this job you might want...
