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  • Diet-based 'video game' claims to make you thinner

    by 
    Daniel Cooper
    Daniel Cooper
    06.29.2015

    We know that Pavlovian conditioning can make you do all sorts of crazy things, so could it be used to make us all a bit healthier? Psychologists from the universities of Exeter and Cardiff believe that it's possible after building a "computer game" that, essentially, trains you to steer clear of bad food. Unfortunately, the game itself is just a flashcard routine where players are asked to push a button when they're shown salad and hold off when they see cookies. If we're honest, the bad guys in the food and drink industry still have the upper hand, just look at Cool Spot, the 1993 platformer that was a giant ad for 7 Up.