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We knew something was going on with Dell's branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company's executives to learn all about the entire restructuring. As you can see above, there will now be three core brands -- Inspiron, XPS and Alienwa...

October 21st 2010 at 3:06pm 0 Comments
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Dell's been taking its design new directions for a while now, but it looks the company's war on boring is about to get personal. Ed Boyd, Dell's new Industrial Design Director, told BusinessWeek that Dell also plans on launching customizable computers with "scores of colors, patterns, and textures,...

November 13th 2008 at 4:59pm 0 Comments