For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion f...
November 14th 2006 at 2:25pm
While alternate reality games of the past have been
deployed as viral marketing campaigns for standalone video games, newer ARGs are looking to physical merchandise as a
means of funding and distribution. ARGs are usually characterised by a trail of puzzles left across various in-game
February 23rd 2006 at 7:00am