EnergyDrink
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FreeStyleGames joins Red Bull for new next-gen games
We love being caffeine-riddled enough to stay up and game all night. We're certainly intrigued to hear that the makers of the immensely popular Red Bull energy drink have signed a collaboration deal with UK developer FreeStyleGames. FreeStyle's Chris Lee says the deal, "goes way beyond in-game advertising deals seen in video games to date" and that they are, "working hand-in-hand to co-develop and design compelling, triple A titles that will be a true reflection of the Red Bull Energy Drink brand." Anyone else conjuring up nostalgic images of Cool Spot, featuring 7 UP's mascot? We'll have to wait and see if FreeStyle's collaboration will bear any similar surprises.[Via Eurogamer]
Tekken energizes Koreans
The PSP is surprisingly strong in Korea (most likely because Nintendo of Korea doesn't really exist). Not only do they giant PSP displays, they also get exclusive Tekken bundles. Now, they also get energy drinks. The "Enerzen" drink will proudly boast art from Dark Resurrection. I think they're trying to say if you drink their product, you'll be as buff as Jin. But be careful! If you drink too much, you might turn into the awfully stupid Devil Jin.[Via PSP Vault]