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Ladies. Gentlemen. Look to your left. Now look to your right. Data from the Entertainment Software Association (ESA) suggests that nearly 2 out of 3 Americans - 59 percent, to be exact - play games. That's right. One of you is a non-believer. Shuuuuuuuuuuuuun. Yes, the ESA's data for 2014 has been...

April 27th 2014 at 1:30pm 0 Comments
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Twitch is moving to establish itself as the place to watch E3, after signing a three-year deal to be the gaming conference's official streaming partner. The deal with the Entertainment Software Association means official conference streams will be broadcast through Twitch, while convention attendee...

March 6th 2014 at 9:00am 0 Comments
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After taking its toys and going home in 2008, Activision Blizzard has kissed and made up with the Entertainment Software Association as announced in a press release this morning. The ESA is not only in charge of organizing E3 each year, but it's also seen as the political arm of the gaming industr...

July 8th 2013 at 11:00am 0 Comments
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The Entertainment Software Association (ESA) announced this morning Activision Blizzard and Tencent have joined the trade association. Tencent (Riot Games, minority stakeholder in Epic Games) is new to the lobbying group, which puts on the Electronic Entertainment Expo (E3) every year, but Activis...

July 8th 2013 at 10:03am 0 Comments
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Michael Gallagher, president of the Entertainment Software Association (ESA), the trade body that assembles the annual E3 event, said this evening that sales tracking service NPD was doing a "disservice to the truth" in its monthly reporting. "The digital side of the industry is not being adequate...

June 10th 2013 at 7:00am 0 Comments
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Good news for people who hate age gates. The ESRB has released revised rules for the marketing of games rated M for Mature (or games likely to be), reported by Giant Bomb, allowing trailers and demos of such games to be released on websites without age gates – as long as those trailers are de...

March 13th 2013 at 11:00am 0 Comments
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The Entertainment Software Association is launching an E3 College Game Competition this year, designed to spotlight some solid student game creations at the upcoming E3 convention in Los Angeles. Over 400 schools have been invited to submit "story details and content assets" for a video game they m...

February 4th 2013 at 11:00pm 0 Comments
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US vice-president Joe Biden is meeting with games industry representatives today to discuss the role of violent video games with regards to gun violence, as part of a response to last month's massacre at a Connecticut elementary school. As the Associated Press reports, today's meeting in Washington...

January 11th 2013 at 8:35am 0 Comments
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The Entertainment Software Association's membership grew by three members this morning, as the ESA announced GREE, Mad Catz, and NetDragon Websoft to have joined its "membership roster." The ESA notes that this brings its membership up to 34 member companies, representing both publishers and develo...

August 2nd 2012 at 5:00am 0 Comments
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The Entertainment Software Association (ESA) resolved its spat with the city of Los Angeles, announcing it will hold E3 in the city again from June 11-13, 2013. The annual industry mega show, which has been held in Los Angeles for 16 of its 18 years in existence, wasn't going to have its 2013 locat...

July 30th 2012 at 9:02am 0 Comments
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For all its talk of "putting down the video games and getting outside," it looks like President Barack Obama's administration is lightening its past rhetoric and embracing video games. Well, at least some video games – what it's calling "active video games." Think Wii Fit, Just Dance, and Zum...

May 1st 2012 at 3:15pm 0 Comments