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Harmonix: Rock Band in for a 'fundamental creative reinterpretation'
Harmonix is trying to find a steady beat after a stressful year with surprising highs and lows. In an interview with Giant Bomb, Harmonix CEO Alex Rigopulos mentions the company is considering a "fairly fundamental creative reinterpretation" of the Rock Band business. "We still have a loyal audience who continues to show up weekly to gobble up our weekly releases. That actually continues to be a profitable business for us, which is nice," said Rigopulos. "We're committed to the franchise, but when I think that when we do things with it in the future, it's going to be a pretty dramatic departure from what we've done before." Co-founder and CTO Eran Egozy added, "We do have plans on where we're going to go with Rock Band and how we plan to expand it. All I'll say for now is that it isn't what you think. You might assume we're going to add saxophone or something along those lines, but no, the kind of direction we're planning on taking Rock Band, the kind of innovation we have in mind, is taking it in a different direction, one that's more suitable to the kind of environment we're in, what people are doing now, what they're interested in playing now, versus, say, 2007." Egozy concluded, "It's more than ideas. We are working on it, and we have forward progress. It's an exciting, fresh take on it. I'll leave it at that."
Harmonix heads honored in USA 'Character Approved' awards
USA -- the television network, not the nation -- has selected Harmonix founders Alex Rigopulos and Eran Egozy as the two most important "New Media" figures in its annual Character Approved Awards. According to USA's announcement of the 2010 winners, the awards are designed to "honor the real characters who are changing the face of American culture." Considering we haven't been to a social gathering in two years that didn't turn into an impromptu Rock Band party, we think Rigopulos and Egozy are deserving of the honor. Check out the pair's award page to find out more about their personal history. We didn't know Egozy is actually a classically-trained clarinetist. Where's that peripheral, guys?
Harmonix founders detail the company's failure-ridden road to success
Believe it or not, things weren't always going so well for Guitar Hero and Rock Band franchise developers Harmonix. Starting out in 1995 as a "music tech" company, founders Alex Rigopulos and Eran Egozy took four years of "misstarts and product concepts that never made it anywhere" before they had any success. Talking to CNN Money, the two detail five years of strange, misguided, or ill-informed ideas that eventually somehow lead to The Beatles: Rock Band.First up: "The Axe," something that Rigopulos describes as "a joystick music improvisation system." In so many words, you moved the joystick around and various sounds were produced. Unsurprisingly, only 300 were sold -- "a horrendous failure that led to a painful lesson," Rigopulos says. "You can't really build a business on an entertainment experience that only keeps people entertained for 15 minutes." Second, the two tried breaking into the (at the time) $10 billion Japanese karaoke market ... and met with resounding failure once again. Luckily for us, lessons learned overseas came back with the duo and Harmonix became a game company. Rigopulos and Egozy quickly changed their company's focus from "music tech" to "gaming," creating Frequency and Amplitude soon after. Though the games didn't directly lead to the financial success achieved later with Guitar Hero and Rock Band (GH didn't get off the ground until RedOctane approached Harmonix in the early oughts), both helped the now major developer to get a foot in the door.
Rock Band creators make the 2008 Time 100 list
Buffeted by presidents, presidential hopefuls, titans of industry, and the occasional blogger on this year's Time 100 – a list of, well, those sorts of people – are Alex Rigopulos and Eran Egozy, better known to you all as "those Harmonix guys." While Nintendo's Shigeru Miyamoto came out tops on the user-voted list (ie: the popularity contest), Rigopulos and Egozy were cherry picked and their writeup comes to us courtesy of one Mr. Steven Van Zandt, guitarist for Bruce Springsteen's E-Street Band (yeah, the Boss also made the Time 100) and chair of the Rock Band music advisory board.At the root of their new celebrity is Rock Band, of course, which Van Zandt says "is one of the ways kids will find music in the future" and "may just turn out to be up there with the rise of FM radio, CDs or MTV." While we're not quite ready to sign that declaration, we're thrilled that Rock Band is being put on Time's cultural pedestal and happy to have Little Steven as an impassioned (if somewhat partisan) proponent of the medium. Now what's a blog gotta do to get some Springsteen in the Rock Band Store?
