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Developers and executives that are struggling to develop games that appeal to women now have a new excuse to fall back on if and when they fail. According to a study by Stanford University's Alan Reiss, men are hard wired to feel more "rewarded" playing games than women.The study, which looked at 11...

February 5th 2008 at 2:55pm 0 Comments
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The Frag Dolls have garnered the attention of hard drive manufacturer Seagate, which will collaborate with the Ubisoft-sponsored clan of gaming ladies over the next year for a series on online and in-person video game competitions, as well as a mall tour, making us close our eyes and wax poetic as w...

October 8th 2007 at 7:00pm 0 Comments
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Professional video gaming has an image issue. The best known pro-gamer is Jonathan "Fatal1ty" Wendell, but he's really not getting any Sports Illustrated covers or receiving much mention in gaming mags, which focus more on games than professional gaming. Then we've got the fully-manufactured FragDo...

May 7th 2007 at 2:45pm 0 Comments
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The Frag Dolls won their first pro-circuit event last night, beating "The Unknown" to earn first place in the 4v4 Rainbow Six Vegas competition at Winter CPL. Aside from being the Frag Dolls' first big victory, it appears that this is also the first time an all-female team has won a (co-ed) pro-circ...

December 21st 2006 at 10:25pm 0 Comments
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The U.S. Federal Trade Commission yesterday said that companies must disclose ties in word-of-mouth marketing campaigns. These fake grass-roots efforts -- dubbed "astroturfing" by critics -- hire people to endorse products as themselves, rather than as company representatives.The FTC didn't announce...

December 12th 2006 at 5:55pm 0 Comments
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We were pleased to learn that Red Steel is actually a full length game (shocking!) and not just the same level we've seen dozens of times, with dozens of guys bouncing around a set and waving the Wiimote. Can't they find a woman for one of these? Where are your Frag Dolls now, Ubisoft? Or please, ge...

September 15th 2006 at 7:03am 0 Comments
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For the "Women at E3" gathering today, a number of female industry professionals gathered to wear special "Girls FTW" shirts in a show of solidarity. Morgan Romine, aka Rhoulette of the Frag Dolls, led the crowd:Rhoulette: Who knows what "FTW" means?[Women cheer loudly]Rhoulette: Thank God! You're a...

May 11th 2006 at 5:45pm 0 Comments
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Recruiting a new member for a sponsored girl gaming team can't be easy. When Eekers (one of Ubisoft's Frag Dolls) left the line-up last summer, a nationwide search for her replacement rolled into motion, requiring everything from a gaming CV to glamour shots. Months later, when all but the hopefuls...

April 11th 2006 at 7:27am 0 Comments