GordonMacMillan
Latest
Twitter brags that your location data could swing Britain's next election
The UK is 100 days away from one of the most contentious general elections in a generation, but locals shouldn't expect to be visited by a door-to-door campaigner. Instead, Britons that also have a Twitter account are going to find that their social feed has been taken over by political campaigners. In a pitch both to advertisers and politicians, Twitter's Gordon MacMillan boasts that the service's location information is now so precise, it can target voters in individual postcodes. Anyone, therefore, who lives in an area that's likely to decide the fate of the election will find no respite by staring into their smartphone.
