HilaryDuff
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Milestone: Sims' Hilary Duff campaign
We might have glossed over EA's deal with all-purpose-pop star Hilary Duff when it was announced earlier this month, but we're forced to call attention to a new photo spread of the digitized Duff (starring in Sims 2 Pets) because, one, Ludwig demanded we pay rightful homage to his idol; and two, this is a significant milestone in the games industry. Correct us if we're wrong, but isn't this the first time a publisher has pulled in a female celebrity to market its game to other females? (We exclude Mary-Kate & Ashley because they push their own Olson-branded games.) While we can't shake the ickiness of this deal, we have to acknowledge that EA landing Duff has opened up games marketing to a new realm of possibilities. Is there more profit in pursuing the ladies' dollar?
Hilary Duff in the Sims 2: Pets
Hilary Duff is a pop star, actress, self appointed animal lover and is going to grace us with her presence in The Sims 2: Pets. Players will see Duff along with her treasured pet/accessory, Lola (not featured in picture). According to the press release, Duff was involved in each aspect of the game that features her and her Teacup Chihuahua -- everything from their overall design to the tricks the dogs can perform. Here is what she had to say about making her first video game appearance: "I've logged hundreds of hours playing The Sims games, so I jumped at the chance to be in The Sims 2: Pets," said Sims aficionado Hilary. "I love creating Sims characters and guiding them through life, designing their houses and then blinging them out with cool furniture. Now, in The Sims 2 Pets, EA has combined two things I really enjoy -- pets and The Sims!" Hmmmm ... we had no idea Hilary played games. We'll just have to go ask our 11-year-old sister .... [Via press release]
