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You have to get up pretty early in the morning to fool the Halo faithful and in any case, prime time Saturday night isn't the crack of dawn by any interpretation. An April Fool's prank of the "We didn't even bother to research it" variety from Game Stooge is what we have for you this time and it has...

7 years ago 0 Comments
April 1, 2007 at 12:00AM
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Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I. back in 2001, alternate reality games (ARGs) have been popping up left and right, most notably the I Love Bees ARG that was used to launch Halo 2. Based on what the panelists were telling us, there...

8 years ago 0 Comments
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Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars. The company created I Love Bees for Halo 2, a project for the movie A.I., and other ARGs; one of its current projects is clothing with clues to an ARG game. 42 Entertainment recently released Cathy'...

8 years ago 0 Comments
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For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate Reality Game (or ARG) that served as marketing for the launch of Halo 2 on the Xbox. Since then, Elan Lee has been busy. 42 invited poker fans to graveyards across the States as part of the promotion f...

8 years ago 0 Comments
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A few days ago, Sony launched the PlayB3yond web site with a picture of a melting clock and minimal fanfare. Yesterday, the site updated to a feature a mysterious assortment of 26 clickable symbols that bear a passing resemblance to the PlayStation controller buttons. Mere hours later, the mystery ...

8 years ago 0 Comments