I love bees

03.11.07
SXSW: ARG! The Attack of the Alternate Reality Games
03.11.07

SXSW: ARG! The Attack of the Alternate Reality Games

Ever since the success of The Beast, the alternate reality game created to help pimp Spielberg's A.I...

By Kevin Kelly,   03.11.07
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12.07.06
42 Entertainment interviewed, ARG book discussed
12.07.06

42 Entertainment interviewed, ARG book discussed

Gamasutra interviews Elan Lee, vice president of 42 Entertainment, alternate-reality game superstars...

By Zack Stern,   12.07.06
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11.14.06
Joystiq interviews Elan Lee of 42 Entertainment
11.14.06

Joystiq interviews Elan Lee of 42 Entertainment

For most gamers, 42 Entertainment gained notoriety after creating i love bees, a massive Alternate R...

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10.12.06
PS3 viral web code cracked
10.12.06

PS3 viral web code cracked

A few days ago, Sony launched the PlayB3yond web site with a picture of a melting clock and minimal...

By Kyle Orland,   10.12.06
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