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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled to

3 years ago 0 Comments
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In some non-delay related Vizio news, it's just signed up with Macrovision in a multiyear deal to use its program guide (IPG) tech. We don't know which flavor of new technology it might be using (we've recently seen Macrovision's Passport tru2way guide software as well as its prototype Neon embedde

5 years ago 0 Comments
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With Disney creating a dedicated lair for biometric testing of advertisements and Backchannelmedia pushing its own TV-to-internet ad platform, we aren't too surprised to see Macrovision teaming up with Sunflower Broadband to gauge the effectiveness of yet another advertising alternative. As part of

6 years ago 0 Comments