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The prevalence of in-game advertisement in interactive entertainment may not be a catalyst for waning interest, after all. According to a survey conducted by GameSpot UK and the Internet Advertising Bureau, only 14 percent of those questions said in-game ads "spoiled the gaming experience." Female...

September 4th 2007 at 1:30pm 0 Comments
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If you've been sneaking around in Splinter Cell: Double Agent multiplayer lately, you may have had a strange desire to purchase 300 on DVD (and Hi-Def!). X3F reader NitroFrost sent us the image above, in which you can behold the power of in-game advertising. The new ads apparently seemed to arrive a...

August 1st 2007 at 12:30pm 0 Comments
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Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press relea...

July 2nd 2007 at 4:15pm 0 Comments
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Reuters is reporting that Electronic Arts has signed deals with Microsoft-owned Massive Inc. and IGA Worldwide to put in-game advertising in up to seven games, including Need for Speed: Carbon and Battlefield: 2142. EA Vice President for Online Commerce Chip Lange promised that this is just the begi...

August 31st 2006 at 1:55pm 0 Comments