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Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press relea...

July 2nd 2007 at 4:15pm 0 Comments
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Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in-...

July 2nd 2007 at 11:35am 0 Comments
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Concerned reader and avid Splinter Cell fan, Carlos Birdsong, shares some interesting info about Double Agent."I was playing SCDA with some friends as a Merc and I saw a spy run under a truck that had a Comcast ad on it. I was out of grenades and told one of my teammates to toss a grenade under the...

October 30th 2006 at 11:30am 0 Comments
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Definition: a heavy gamer (also known as core gamer) is one who buys eight or more games per year and plays at least 10 hours per week. Correlation: according to a recent study by Ziff Davis Games Group, heavy gamers spend notably more money than casual gamers (those who buy at most one game per yea...

October 3rd 2006 at 4:55pm 0 Comments