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  • iTunes creates new venue for Indy distribution

    by 
    Erica Sadun
    Erica Sadun
    02.28.2007

    Variety reports that independent video producers can now sell through iTunes. The first indy video production, a 40-minute snowboarding feature, represents the first iTunes content outside the studio system. This opens doors for small business videographers to market their content and I suspect that video tutorials may be a big growth area for content. Let me point out that the video that debuted (it's called "That") is by no means an amateur production. It creates a new venue for distribution previously unavailable through video podcasting.