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Apple is the most valuable brand in the world, according to the 15th annual Interbrand Best Global Brands report. In the recently released 2014 list, Apple retained the top spot for the second straight year with a value of US$118.9 billion. This value represents a 21 percent year over year increas...

5 months ago 0 Comments
October 9, 2014 at 9:00AM
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Fl...

1 year ago 0 Comments
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Over the past 13 years of Interbrand's chart of the most valuable global brands, one company has kept its sweet, bubbly perch at number one -- Coca-Cola. The Atlanta-based beverage maker's run at the top ends today; Interbrand's 2013 report, released last night, sees Coke bumped down to number thr...

1 year ago 0 Comments
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It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requi...

2 years ago 0 Comments
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Brand consultancy firm Interbrand conducts a survey of the "Best Global Brands," and this year Apple is in the number two spot, second only to Coca-Cola. That's a big leap from Apple's eight-place finish in 2011. In this most recent survey, Apple jumped ahead of Intel, McDonald's, GE, Google, Mi...

2 years ago 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

4 years ago 0 Comments
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Interbrand, the organization who rates and compares brand value, has released its Top 100 Brands of 2008 which included appearances from each of the hardware manufacturers. Microsoft has slipped to number three this year from second place in 2007 while gaming industry competitors Sony and Nintendo...

6 years ago 0 Comments