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Analyst: Apple to be 'nimble' on iPad pricing, athletic on pommel horse
Apple's $499 starting iPad price tag is already lower than many people -- and a few competitors -- expected, but apparently Steve and company have left themselves a little wiggle room: Credit Suisse analyst Bill Shope says that Apple told him it'll remain "nimble" when it comes to iPad pricing, suggesting that the price could drop if sales don't meet targets. That's not a hugely surprising thing to say, considering Apple's trying to be the first to achieve real success with a 'tweener device and strong pressure from netbooks, laptops, and smartphones threatens to collapse the space entirely, but a lot of people are taking it to mean some kind of drop is a done deal -- particularly since Apple cut the price of the first-gen iPhone by $200 just a few months after it launched and saw already-solid sales triple. We're honestly not so sure, though: Apple always tells investors that it's confident in how its products are priced but responsive to market changes, and it's not like a smaller price cut boosted the Apple TV into hit product territory. We'll see what happens after the iPad actually goes on sale -- we doubt we'll see any changes for another few months at least.
iPad pricing starting at $499, available in 60-90 days
Well, the pundits were wrong when they thought the iPad would cost $999. Apple announced that the pricing for the device will start at $499 for a Wi-Fi only 16 GB model, going up to $599 for a 32 GB model and $699 for the top-of-the-line 64 GB device. For $130 more to each of those prices, you'll be able to add pay-as-you-go 3G capabilities to the iPad, which puts the most expensive iPad at a price of only $829. All 3G capabilities are unlocked, although Apple has secured a $29.99 unlimited pay-as-you-go monthly deal with AT&T if you want that. Availability for the Wi-Fi iPads is 60 days, 90 days for the 3G models, with international deals on 3G coming soon after that.
