LocalAudience
Latest
Nielsen to include YouTube TV viewing figures in its local ratings
As users cut cords and go with live TV streaming services like Hulu and Sling TV, it gets harder for broadcasters to gauge those all-important ratings -- especially on a local level. Now, Nielsen has announced that it will start measuring local TV audiences for YouTube TV, one of the newest cord-cutting TV services. That will give advertisers "a full account of all viewing activity, irrespective of distribution channel," said Nielsen's Jeff Wender.
