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We first heard about the CALM (Commercial Advertising Loudness Mitigation) Act a few months ago, and while at the same time the ATSC has released a standard in the effort to reduce the problem, we're afraid that this is one law that does make sense. Unlike the new standard volume level, the CALM Ac...

December 22nd 2009 at 3:08pm 0 Comments
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Unfortunately with the dynamic sound of Dolby Digital sound in HD programming also comes crazy loud commercials. In addition to a few technical reasons, the main way advertisers get around the FCCs commercial volume regulations is by making the entire commercial just as loud as the explosion that k...

October 9th 2009 at 4:16pm 0 Comments