LoudCommercials
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Anti-loud commercial law passes the House
We first heard about the CALM (Commercial Advertising Loudness Mitigation) Act a few months ago, and while at the same time the ATSC has released a standard in the effort to reduce the problem, we're afraid that this is one law that does make sense. Unlike the new standard volume level, the CALM Act that passed in the House dictates the relative volume level of ads compared to the programming. Assuming the Act passes the Senate as well, advertisers will have one year to adopt industry technology that'll level out the volume of the ad. While the idea seems to make sense, you'll have to forgive us if we wait to send a thank you email until after we see how this actually works.
It'll probably take an act of congress to ban loud commercials
Unfortunately with the dynamic sound of Dolby Digital sound in HD programming also comes crazy loud commercials. In addition to a few technical reasons, the main way advertisers get around the FCCs commercial volume regulations is by making the entire commercial just as loud as the explosion that killed off your favorite character. Obviously this is ridiculous and Rep. Anna Eshoo of California intends to do something about it by introducing CALM (Commercial Advertising Loudness Mitigation Act) to the House of Representatives. At the same time the folks at ATSC are looking for ways to let broadcasters get it under control, and of course there is Dolby Volume and SRS TruVolume if you want to take matters into your own hands. Personally we wish there was just a hack that would automatically hit the mute button during commercials, and just for the record, we DVR everything and skip commercials for everything except sports.
