Millennial
Latest
The Netflix effect: SNL to air fewer commercial breaks
Honchos at NBC have told Ad Age that Saturday Night Live is going to show fewer commercials from next season. The 42nd year of the long-running sketch show will lose two whole ad breaks compared to the current season. That time will be handed back to producer Lorne Michaels to fill with the stated intention of making it "easier to watch the show live." In exchange, the channel will let six companies pay to create "branded original content," that harnesses SNL's cadre of writers and performers. We're not sure how much paid-for programming will change the show's slightly subversive tone, but as long as Kate McKinnon's free to be Kate McKinnon, we're not sure we care.
Motorola rings millennials overseas for media survey
Motorola already sent out its dutiful survey team to pick the brains of millennials (ages 16 to 27) in the US, but now those same folks have infiltrated nations across the pond. Somewhat surprisingly, the results were mighty similar, even though Europe is notorious for buying HDTVs and not the HDTV programming to go along with it. Still, some 78% of the 1,200 surveyed confirmed that they would prefer a TV program to restart the moment they switched over, leading us to believe that only 22% enjoy showing up to a movie that has already started. Also curious was the fact that 53% of respondents in the UAE said they "loved HD content," yet the region is just now starting to see high-def material from broadcasters. Anywho, the read link has lots and lots of numbers if you care to humor yourself, but the real comedy is in the Millennial Generation video after the jump.
