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Xbox adding Nickelodeon, Paramount, Machinima, Univision, NHL and more ESPN [update: full list of new apps]
Microsoft hopes to "double" its entertainment offerings over the next year, highlighting four partners during its pre-E3 media briefing: Nickelodeon, Paramount, Machinima, and Univisiona.Microsoft is also adding the NBA and NHL to its content partners, specifically citing the latter as launching next season. Additionally, ESPN's app will be updated to include 24-hour programming from other ESPN channels: ESPN 1, ESPN 2, and ESPN U. Currently, the ESPN app on Xbox 360 only features content from ESPN 3.Update: Here's the full list of entertainment apps planned for the service.