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  • Google takes a stand against predatory lending ads

    by 
    Daniel Cooper
    Daniel Cooper
    05.11.2016

    From July 13th, Google will ban adverts that promote predatory lending and other dubious financial products. In a blog post written by David Graff, the firm's director of policy, it's said that adverts for loans with repayment terms of less than 60 days will automatically be excluded. In addition, if a product in the US has an annual percentage rate of 36 percent or higher, it'll be blacklisted. Graff says that these loans can "result in unaffordable payment and high default rates," and that Google wants to protect its users from "deceptive or harmful financial products."