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College textbook maker Pearson eyes NFTs to claim a cut of second-hand sales
Apparently, a $300 required textbook isn't enough of a grift.
littleBits and Pearson bring electronics kits to US schools
The littleBits team has long been eager to teach kids about the joys of building electronics, and it's taking that commitment to its logical conclusion. It's partnering with Pearson on the STEM Invention Toolbox, a kit that teaches students at varying grade levels how to design electronics and understand scientific concepts. They can craft circuits that save energy, for example, or a communication device for astronauts. The aim is to learn by doing, and encourage kids to "think beyond the text" -- they're not just memorizing facts or performing canned experiments.
Automated English visa test struggles to understand English
An Irish veterinarian's application for an Australian visa has been rejected after she failed to pass an automated English proficiency test, despite completing it in her native language of... English. Louise Kennedy, who has two degrees (both obtained in English), wanted to apply for permanent residency in the country on the grounds of her job, which is classed as a shortage profession. Despite acing the reading and writing parts of the test she didn't score highly enough on oral fluency, as it seems the machines couldn't understand her accent. The Pearson Test of English (PTE) Academic is an automated system that asks applicants a number of questions and records their vocal responses which are analyzed and scored. The Australian government demands a score of at least 79 points. Kennedy scored 74.
LA's school board would like all of that iPad money back now, please
Look up the word bungled in a dictionary, and you'll find the definition of the word, so if you want to see what it looks like in practice, head to L.A.. The state's problematic program to get iPads into the hands of low-income students has backfired so spectacularly the school district is now looking for a complete refund. According to the L.A. Times, the state's education board has been having secret meetings with lawyers and has already told Apple and Pearson that it won't accept or pay for future deliveries of tablets and software.
L.A. school district halts iPad contract as FBI seizes documents
The L.A. School District's plan to equip all students with $500 million worth of iPads and software has officially ended in a cloud of suspicion, according to the LA Times. Superintendent Ramon C. Cortines said it would terminate the original contract following a raid on district offices by the FBI, which seized 20 boxes of documents related to the matter. The project -- which originally used Apple's tablets and Pearson educational software exclusively -- quickly unraveled after ties between then-superintendent John Deasy, Pearson and Apple executives were revealed. The program also suffered from technical problems, as students easily found workarounds to the built-in security and hacked the iPads to play games and use social networks.
Los Angeles freezes its iPad program for schools
Los Angeles' grand dreams of putting iPads in schools came into question a month ago, and they've now come to a screeching halt. Superintendent John Deasy has suspended a contract with Apple to both "take advantage of an ever-changing marketplace" (read: diversify hardware) and, crucially, to investigate recently raised ethical concerns. Allegedly, both Deasy and a top deputy have close links to executives at both Apple and curriculum provider Pearson, calling the whole iPad program into question; it suggests that officials were doing personal favors rather than taking kids' needs into account. Deasy is quick to claim that his team was only working closely with Apple and Pearson on the pilot, not the contract, and offered a deal to another major vendor. Whether or not that's true, the suspension suggests that the vision of an iPad in every LA classroom may never come to pass -- it's more likely that the broader device selection is here to stay. [Image credit: Schooltechnology.org/Lexie Flickinger, Flickr]
DevJuice: Sneak peek at Learning Core Data
Today, I got a sneak peek at a very early version of Tim Roadley's Learning Core Data. Expected to publish late November, this book by the Australia-based iOS developer introduces Core Data for those entirely new to the subject. Like other books in Pearson's "Learning" series, the Core Data volume grows around a single project (a grocery shopping tool) that expands chapter-by-chapter. What starts off as a very basic database grows to include photos ("It would be great if you could take a photo of that obscure brand of coffee you love so much."), cloud support and web service integration. The chapters break down sensibly, with big topics like performance tuning and searching each given their proper due. I found Roadley's voice pleasant to read (although he does suffer a tiny bit from modal auxilliaryitis) and I enjoyed the material I read through. It was immediately practical and usable, with good day-to-day tips scattered throughout. I'm hoping to give this volume a more thorough reading once it publishes, adding it to my "to read" pile. If you'd like an early look at this book for yourself, it's available now on Safari Rough Cuts. The book is available for pre-order at Amazon.
Pearson buys a small stake in Nook Media, wants a fast track for digital education
Publishers often want to work closely with e-book outlets -- possibly a little too closely -- but it's rare that they involve themselves directly. Pearson is taking that uncommon step by making a 5 percent, $89.5 million investment in Nook Media, the joint venture between Barnes & Noble and Microsoft. Some of the reasoning won't be made public until Barnes & Noble provides holiday sales results on January 3rd, but Pearson is clear that it's furthering its online education plans: it wants Nook Media's distribution skills to make a "seamless and effective experience for students." Just when we'll see this harmony is still up in the air, though. Nook Media has yet to outline what Microsoft's partnership means for e-books and e-readers, let alone how Pearson factors in. We're not expecting a sea change until companies start speaking up.
Penguin and Random House merge, promise a brave new e-book future
The pressure of digital transitions can lead traditional media companies to circle the wagons -- for better or for worse -- and book publishers certainly aren't immune as e-books take hold. Bertelsmann and Pearson are worried enough to be merging their respective Random House and Penguin publishing wings into a joint venture, not-so-creatively titled Penguin Random House, that they hope will better survive "long-term trends" like the shift away from paper-centric business models. While the two are engaged in the usual corporatespeak of creating "synergies" (read: resource cuts), we're more interested in talk of the union being a springboard for digital efforts: Penguin Random House wants to be "more adventurous" with e-book models like self-publishing. Whether the merger leads to a renaissance for established publishers or just reduced competition when the deal closes in the back half of 2013, we're bracing ourselves for the possibility of a Fifty Shades of Jamie Oliver crossover.
Google Wallet reaches the web, reminds most of us that it exists
Unless you happen to be using the right phone on the right carrier, you might not know that Google Wallet is even a reality: the close association with NFC-based mobile payments on one network has largely kept it out of the public eye. Many more are about to see Wallet in action now that Google has quietly introduced it to the web. No, you won't tap your phone against your computer screen; the web version is mostly targeted at microtransactions and gives readers more than a few ways to buy without getting burned, such as long and blurred-out previews, a narrow price range between 25 to 99 cents and an Instant Refund option that gives no-questions-asked credit within half an hour. Only Oxford University Press as well as Pearson's DK and Peachpit publishing wings are known to be testing Wallet at this stage, but Google is already soliciting new partners for the e-commerce service before the customary blog post is active -- a sign that Mountain View is eager to get Wallet on the web rolling a little faster than its slow-moving mobile counterpart.
Justice Department formally charges Apple, big five publishers in e-book price fixing case (update)
The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillan, Penguin and Simon & Schuster over alleged e-book price-rigging. Apple and Macmillan have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry previously dominated by Amazon. The case centers around a deal to switch to agency pricing, where the vendor takes a 30 percent cut of each sale rather than the wholesale model which allows stores to sell books at rock-bottom prices. It was previously believed that the publishers had cut back-room deals with the Government agency after bowing to pressure to withdraw Cupertino's "favored nation" status. If successful, the DoJ will allow Amazon and Barnes and Noble amongst others to return to the wholesale model to sell best-sellers at a loss, something that the big five are desperate to avoid, and will look to fight the battle in court. Update: The PDF of the DoJ's filing is now available online -- it makes for fascinating reading. Update 2: Bloomberg is now reporting that Simon & Schuster, Lagardère SCA's Hachette Book Group and HarperCollins have settled with the DoJ over unspecified terms. Hasty!
NPG, CSU partner for $49 dynamic digital textbooks
The worst part of being a college student? Pricey learning materials... they make even Ramen noodles a fancy meal. This fall, students at California State University will be at least be able to make a step up to fast food. CSU has announced a three-year deal with Nature Publishing Group for low-cost, interactive, web-based textbooks with access options for disabled students. The first to be offered is an introductory biology text, fittingly titled Principles of Biology. Students on the L.A., Northridge, and Chico campuses will each have varying payment and licensing models, but 49 bucks gets anyone a full edition starting September 1st. Professors can edit the content, which includes 175 "interactive lessons," access to a database of research papers, and assessments for students. It can all be used on any device from a slate to a computer and even printed if you prefer scribing your notes with pen and paper or won't be near an internet connection. Details are dry about future books using the system, but it looks like a promising break for college students. Still, before you get ready to ditch your books and backpack for more money and less backaches, we'd suggest skimming the press release after the break.
Inkling signs with major publishers to bring 100 textbooks to iPad by 2012, no actual ink
Inkling is a pretty cute name for a product, you have to admit, but by the end of the year it could be pretty serious business. It's a company that specializes on publishing textbooks on the iPad, devices that are rapidly killing the poor paper industry. As of now the company's products are few, but two major publishers, Pearson and McGraw-Hill, have signed on to support the service, a deal that will see Inkling's product catalog swell by several orders of magnitude. Up to 100 books are expected to be there by the end of the year and, while that's nothing compared to the massive variety of volumes that swell students' backpacks and diminish their drinking funds at the beginning of every semester, it is a solid start. Best of all, Inkling's current texts cost 35 percent less than their printed doppelgangers, meaning there's hope for cheaper e-books after all.
Major textbook pubs partner with ScrollMotion for iPad development
Putting traditional print publication on an iPhone screen is old hat for ScrollMotion, and now it's taking that know-how to a larger screen. The Wall Street Journal is reporting that Kaplan, Pearson Education, Houghton Mifflin Harcourt K-12, and the educational sector of McGraw-Hill have all made deals with the company to develop textbook apps and test-prep / study guide apps for the Apple iPad. No other details are given and we unfortunately lack any timeline. It certainly makes the machine more classroom-viable, but we'll hold judgment until we see what actually comes of this partnership -- your move, Kindle.
Publishing different: What the tablet brings to the table
Like newspapers before them, traditional book publishers are facing the reality of the new digital world. With Apple's much anticipated tablet expected to debut within the next few months, they're under more pressure than ever before to "Think Different". Moving from print to digital isn't a smooth or easy path, despite the fact that most authors are working digitally in the first place. As early experiences with the Amazon Kindle have shown, digital tablets are not geometric or mental equivalents of the printed page. "You've got to think beyond the page," says Chuck Toporek, my editor at Addison Wesley/Pearson, "because the page no longer exists -- there is no page number, or page to flip." Book content has to adapt and flow to on-device presentation. Like the HTML revolution of the '90s, publishers will need to rethink how their content can adapt to changes in font size, and "the page" is more driven by screen dimension and resolution than a piece of paper is. "[Interaction styles like] pinch and zoom should not hinder the user," Toporek adds.
Dell comments on Apple's green commitment, TUAW translates from PR-speak to English
Dell executive Bob Pearson decided to comment on Apple's "green" ad campaign. It was hard to understand. We were confused. Fortunately, Robert was nice enough to translate. The original post, on Dell's site, is here. "Several Dell folks were surprised and perplexed to see Apple's new 'green' MacBook ad since its release last month and we've been watching the discussions in the blogosphere. After chatting with our environmental teams about the topic, we realized that instead of ignoring it, we should have a conversation about the real meaning of being green from the viewpoint of a Fortune 500 company." In a desperate attempt to dredge up this environment issue from October, I bought lunch for a few of my subordinates, ordered them to be in the "Sunset Plains" conference room at noon, and told them we would be discussing this. "Our view is that companies who choose to lead have an obligation to be open and transparent. We have a responsibility to engage in dialogue about the environment, whether we agree or disagree with an individual person or group. It all contributes to the greater good." We like to sit around and shoot the breeze about stuff. When there isn't enough breeze-shooting, we shoot it ourselves, con-sarn it. "What is not good is to skip steps, avoid dialogue and pray that people aren't smart enough to figure it out. That doesn't help any of us and it certainly doesn't further the environmental cause for those of us who care deeply about it." Honestly, talking is the only thing we do well.
Apple selling PowerSchool
Today Apple announced that London based Pearson is acquiring PowerSchool. What's PowerSchool you ask? It is a web based Student Information System that Apple acquired awhile back. Pearson will be adding new features to PowerSchool, as well as creating educational content for iPods.The oddest thing about this story? Yesterday I was thinking to myself, 'I wonder what Apple is doing with PowerSchool.' Perhaps I can control the future!