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Facebook ranks articles based on how long you read them
The Instant Articles and other content in your Facebook News Feed aren't picked by magic. The company scrutinizes what kind of stories you want to read based on your clicks, shares or comments, then serves up more of the same. The social network already analyzes how long you spend reading stories while you're still in the app. Now, it will also measure how long you spend on an article after you click away from the News Feed, without counting the load times.
