It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get some the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the player at the top of...

June 11th 2014 at 6:30pm 0 Comments
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Apple and its advertising firm TBWA Media Arts Lab have won the prestigious Grand Prix for Press award for a recent print campaign advertising the iPad mini. The ad's clever images depicted a life-sized iPad mini on the back cover of several magazines, which itself bore the cover of said magazine....

June 20th 2013 at 1:00pm 0 Comments
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Update: As our loyal commenters have pointed out, Gizmodo (which was among the first sites to report that Clow was changing roles, echoing a piece in the industry journal Advertising Age) has followed up with an internal email from Clow where he says Miller's promotion does not imply that Clow is st...

October 31st 2009 at 12:00pm 0 Comments

TBWA/Media Arts Lab created a spiffy new online ad for the iPod touch: it plays around with objects on the Yahoo! Games page as the ad plays. It's not unlike the Nintendo "Wario Land" YouTube video that has the same effect. AdAge notes that Apple has been clever about creating media-rich online adv...

December 12th 2008 at 1:00pm 0 Comments
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We love the construction of this ad for the PSP created by TBWA Espana, Madrid, Spain. Two police offers are apprehending this young man, and instead of handcuffs, they use the ever-engrossing PSP. It's a subtle ad that may not sell the system's capabilities, but does a great job of emphasizing how...

July 22nd 2008 at 11:30am 0 Comments
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The image above is not the complete ad from Sony's European ad agency, TBWA\Wien, but we have placed the full monty (literally) after the break. When viewer's eyes wander south they will not be greeted by a penis, but by a well manicured thumb where a penis should be, which, believe it or not, is a...

May 14th 2008 at 11:08am 0 Comments
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It seems Sony is finally fed up with being the brunt of industry jokes with its long list of laughable commercials. In Sony's recent internal review for its $150 million advertising account, it eliminated its 13-year ad agency, TBWA/Chiat/Day, from consideration.With TBWA out of the picture, it lea...

November 29th 2007 at 5:00pm 0 Comments
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Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated from the review of the $150 million PlayStation account. After all the numerous incidents over the years and the disastrous PS3 launch ads, the comp...

November 29th 2007 at 3:56pm 0 Comments

You have to hand it to Sony. They're not afraid to try anything with their advertising. The above (NSFW) clip was produced by the French ad agency, TBWA-Paris, for the PlayStation France online gallery (Artcade). Though the ad may never see the television light of day, maybe the bald dude at the e...

July 10th 2006 at 10:05am 0 Comments
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TBWA, one of the world's largest ad firms, is responsible for the ubiquitous neon iPod ads and the unfortunate PSP graffiti ads that have municipalities all riled up. They call their unique brand of advertising "disruptive." They break it down this way, "TBWA = Disruption." Alright, got it.I suppose...

February 23rd 2006 at 1:00pm 0 Comments