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As it turns out, Sky isn't prepared to sit and watch while its business gets trashed by Google and chums. To get in on the targeted-advertising game, the broadcaster is launching a new platform on its UK set-top boxes, called AdSmart. The system works by sending a library of clips direct to your S

11 months ago 0 Comments
January 15, 2014 at 7:42AM
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Seriously. To be specific, the two companies are working on delivering targeted ads to HP's web-connected printers, and the ads would apparently only show up when you use HP's \"scheduled delivery\" service to have portions of a newspaper or magazine printed every morning. To make those ads as target

4 years ago 0 Comments
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Comcast is rolling out its Spotlight program in Baltimore in Q3 of this year. There's a scary threesome involved in the effort: Comcast, media agency Starcom MediaVest Group and technology partner Invidi. Central to the program is Invidi's Advatar technology (no, not that Advatar) to deliver ads ta

6 years ago 0 Comments
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Not that getting all up in our proverbial grills in order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to

7 years ago 0 Comments
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A patent application has recently been approved by the USPTO which details a landline phone that would feature a GUI capable of displaying controls, targeted ads, and various infoswag. Inventor Rich Loen seems especially keen on the advertising potential of his so-called Internet protocol telephon

7 years ago 0 Comments
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Although Microsoft has patented an advertising \"gotcha\" to insert fresh plugs into previously recorded shows, Visible World and OpenTV are taking targeted advertising to a whole new level. While the systems have been trialed for some time now, Visible World's variable ad system will hit the mainstr

7 years ago 0 Comments