TestMarket
Latest
Milwaukee TV stations band together for analog shutoff test
We know it must be terrifying, Milwaukee, to think of all those poor television viewers you may end up leaving in the dark, but at least you've seen other cities come before you and survive. Hot on the heels of Wilmington, NC killing the analog beams for realz, in flies word that a dozen Milwaukee, Wisconsin stations will be having a test of the digital TV conversion at around 5:10PM (local time) on September 15th. Obviously, viewers in the area will be warned beforehand, but we're sure a select few will choose to ignore the flashing hazard lights and suffer through a few agonizing minutes of fuzz. It's better they learn now, though.[Image courtesy of CCAuthority, thanks John]
Wilmington, NC plans one minute analog TV shutoff next week
In an effort to reduce the ZOMG surely to be experienced by whatever percentage of Wilmington, NC residents are unprepared for their early entry into a digital television-only world September 8, the city will perform a one minute Las Vegas-style "soft test" August 19 at 7:30 p.m., prompting customers with analog to upgrade their equipment to receive digital broadcasts. Readers have already reported seeing ads mentioning the upcoming early analog-shutoff, and it looks like the regions main broadcasters (WWAY, WECT, WILM and WSFX) appear to be doing all they can to get the word out, so everybody tell a friend, okay?
Orlando passes its simulated analog shutoff
The simulated analog shutoff carried out across 12 stations in Orlando, Florida came off with nary a hitch this past week. For the benefit of viewers, the stations broadcast a 10-second long pass/fail message for analog and digital viewers, respectively. The two Cox stations in the group, WFTV and WRDQ, reported that only 501 viewers called in to register their outrage at the brief interruption. Fully 146 of those calls came from analog Comcast customers who are fed a retransmitted OTA analog broadcast of WFTV. The second most popular group of complaints, 123 callers, were legitimate, though -- older TVs that pick up OTA-only. All said, it's a pretty good sign that the world will still be turning come February 18th.
Wilmington, NC to become first test market for 2009 analog shutoff
Although a Las Vegas station just wrapped a simple analog shutoff drill, the FCC is planning to use Wilmington, North Carolina as the official test bed for the 2009 digital TV transition. Starting on September 8th, all four of the major networks in the greater Wilmington area (around 400,000 residents) will turn off their analog signals and broadcast digital only. As expected, a flurry of advertising will go down beforehand to get residents prepared, but given that they'll be out on the beaches all summer, who knows how many folks will actually pay attention. Interestingly, this trial is just as much about testing to see how many folks get prepared as it is about the technological changes, but broadcasters may still use the trial to move their antennas based on the need for coverage. So yeah, if the world implodes on September 8th, you'll know something went awry on the coast of NC.[Image courtesy of usdol, thanks Robert]
