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Joel McHale, an intern, a bunch of models, and the Nintendo 3DS
We try our best to not to get duped by marketing disguised as "viral" internet video, but the ad wizards at Nintendo teamed up with Joel McHale and these models and the Mario Brothers and ... well ... we're weak. Weak!
Capcom behind 'No Hope Left' viral ads (or widespread graffiti, depending on your perspective)
The "No Hope Left" ad campaign spotted in a variety of locations across Europe has been pinned to Capcom. At least that's according to The Sixth Axis, whose intrepid reporter schlepped down to the Vauxhall station in London after seeing an image pop up on the viral ad campaign's website. He spotted an ad company (Primesight) credited for the faux graffiti and emailed them to confirm who had bought said ad. He was told, "Panel number is 2375 03 Parry Street. The company advertising on it is CAPCOM." This makes a lot of sense, given the "O" in "No" looks like a stylized biohazard symbol (the name of the Resident Evil series in Japan). It would also not be surprising at all for a video-game company to post adverts marauding as graffiti, though we doubt this will draw as much ire as previous attempts. Either way, it looks like we'll find out more tomorrow, as the ads all point to a reveal on January 19, 2012. Here's hoping tomorrow doesn't accidentally coincide with the real zombie apocalypse. Boy would that be a lot of egg on Capcom's face, eh? [Image credit: NoHopeLeft.com]
'Slavery the Game' revealed as a viral ad for Dutch TV history series
Last weekend, we posted about a website featuring something called "Slavery the Game," which seemed to be a viral ad for a fake video game. It turns out the grim, weird site was a viral ad, but not for a video game. Rather, it's a project put together by a Dutch public television network named NTR, designed to promote an upcoming series talking about "the European and Dutch involvement in trans-Atlantic slavery." There's more explanation in this YouTube video, in which one of the researchers behind the series explains that the goal of the project was to raise awareness in the Netherlands about the historical issue of slavery, and "create attention" about the issue. He also says that the American media "reacted much heavier" to the trailer, "because the topic of slavery has had much more attention." So it sounds like a culture clash of sorts, with a message meant for Netherlands viewers sneaking out to a much larger, and somewhat more sensitive, audience. The NTR series is set to start up on Dutch TV later on this month, and there is even a "children's version" of the series, called "De Slavernij Junior" starting at the same time. [Thanks, Jim N]
Cosmo For Guys viral marketing video is a head-turner (video)
We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral marketing video after the break. Is he an actor on Hearst's payroll, remitted an hourly rate to feign fascination with their new Cosmo For Guys iPad magazine, which magically appears on the poor girl's face? By all means, analyze his forward behavior and make up your own mind. But if you're only into couture, darling, you'd better look away now.
Android turns average man into El Vendor! (video)
You might not know Greg Bell by name but you've certainly been affected by his work. The man who directed Logitech's amusingly creepy Lonely TV viral ads has returned with a series of videos meant to promote Android. The premise is, of course, absurd: middle manager, trapped beneath a fallen vending machine, continues to work because his Android powered smartphone allows him to be productive even without the full use of his hands. In a bit of video magic, the handset with a 32-day battery is the Nexus S running Gingerbread... but only when shot from the front. Otherwise it's a Nexus One when shot from the back, presumably because this was filmed before the S' launch. Regardless, the result is a series of clever videos encapsulating an everyman's transformation into nerd superhero, El Vendor -- we dare you to not click all five.
WVIL's unbelievable 31 megapixel cameraphone is unbelievably fake, attempts pathetic viral campaign (update)
Honestly, we never thought people could get this high and drunk in Vegas, but the guys from WVIL were really pushing it. Their crime? A blatantly staged viral campaign for an "unbelievable" smartphone that sports a 31 megapixel CMOS full frame sensor. Oh, and it has an interchangeable lens, too, with which you can use the main body as a wireless viewfinder (like the Samsung SH100 paired up with an Android phone). Nice concept, WVIL, just too bad your mom called to disown you at CES. Video after the break. Update: The Artefact Group, a Seattle design firm, just emailed to inform us that the idea is their own -- see the whole concept at our more coverage link below. %Gallery-113898%
UK voice choir sings Please Retweet Me song for charity, probably has no idea what it means (video)
So here's the deal: the UK Meningitis Trust wants to help raise awareness about the disease it's dedicated to battling and has a 30-strong male voice choir at its disposal to do it with. How does it reach the widest possible audience? If your ideas include namedropping every major social media site set up over the last decade, a nod to the iPhone versus Android dichotomy, and the use of Yahoo as a bad pun, then you must be the guy responsible for putting together the video after the break. Congratulations, it's awesome. The behind-the-scenes footage with these old crooners isn't too terrible either.
Parallels weirds us out with this Eminem/Avatar Mac parody
A warning: The video after the break is one of the weirdest things we've ever seen promoting the Mac OS. Sure, it's from Parallels, and sure, the virtualization software guys know how to sell a switch over to the Mac. But here they've chosen to do it in an extremely weird way, by creating a parody version of an Eminem song (that's still SFW, as far as we can tell), and combining it with some strange references to the movie Avatar. We don't really get it (eventually, Steve Ballmer and Steve Jobs fight it out, and then there's some explosions?), but some of you might find it funny. Next time, Parallels, maybe choose just one parody and stick to that. This one is well done, but man it is just ... strange.
iShred jumps up the charts thanks to viral video
Last Saturday, we posted this video of the band Atomic Tom singing with their iPhones on the B train over the East River. Since then, the video has gone viral, nabbing more than a million views on YouTube. But the band isn't the only group benefiting from the attention -- we heard from the developers of iShred, the guitar app seen in the video, and apparently just being seen in the video has had a huge effect for them as well. The app has jumped from #84 to #4 on the App Store music app charts, and has reached the #65 app overall. That's quite amazing, and it shows that people are getting recommendations for their apps from all over the place, from sites like ours to just spotting apps used in other contexts. What's most surprising isn't just the US App Store growth, but the fact that iShred has seen a big jump up overseas as well -- iShred is in the top ten in over 20 countries in the world. In Japan, we're told, it's the #3 app out of all of them. That's surprising -- when the video went viral, it must have become popular internationally. Of course, it probably doesn't hurt that the iShred folks have put the app on sale for just US$0.99 (and honestly, this post will probably give them another nice jump in the listings). But it is interesting to see the effects of such a subtle app mention when it goes out and reaches the right people.
Windows Phone 7 viral reeks of the Old Spice Guy (video)
Never above appropriating an internet meme for its own nefarious purposes, Microsoft is shipping Isaiah Mustafa (Old Spice Guy, to you and us) over to Australia to pimp out Windows Phone 7 with his rippling muscles and dreamy eyes. Does your phone look like this phone? Come October 21, it could do. [Thanks, Ed]
Symantec mobilizes Snoop Dogg's cybercrime unit
You know what? Snoop has really done more than any technology company has to bring products to new audiences. Back in fifth grade we had no idea what indo was or why anyone would ever want to combine gin and juice; 3 weeks after "Doggystyle" came out we were hooked on both. At the beginning of last year we couldn't fathom our Grandpas asking Snoop for directions in the Caddy...but it happened. So why not make the leap to, you know, hawking desktop and internet security to urban markets? Symantec's Hack is Wack campaign aims to "bring the attention level up...just try to make people aware that these [cyber] crimes are happening." Snoop invites you to "raise awareness by making a rap song about cyber crimes" and uploading a video for judgment on "originality, creativity and message." The winner gets a pair of tickets to see Snoop, a chance to meet his "mgmt/agent" and a Toshiba laptop. It's been a while since we hit the mic or had any antivirus software installed, but he's got us thinking pretty hard about throwing down some rhymes and our credit cards for a copy of Norton 360 v4.0.
Halo: Reach marketing campaign flexes giant robo-arm
What's gonna give Halo: Reach the best shot at topping Modern Warfare 2's $310 million in day-one sales? Marketing. Much to no one's surprise, Microsoft is splurging on its biggest game campaign to date, according to Advertising Age. While Reach's marketing budget has not been disclosed, it's expected to easily top Halo 3's reported $6.5 million bill. The ad campaign, which began in earnest with a big-budget plug ... for the multiplayer beta (way back in April), will continue to use live-action segments to attempt to forge an emotional connection with a broad audience across TV and the web. "We're trying to get people to connect back to their lives, not computer graphics or something overly sci-fi," Taylor Smith, director of global marketing communications for Xbox, told Ad Age. "Live action is a way to capture that." In particular, director Noam Murro (Smart People) has created three live-action short films that depict life on planet Reach before the Covenant invasion. Meanwhile, potential buyers will be urged to "remember Reach" as they consume Pepsi products. A renewed partnership between Microsoft and the snack-time mogul will put Halo branding on some 300 million Mountain Dew bottles and 30 million Doritos bags beginning next month. Of course, to top past efforts, Microsoft will expand the Reach campaign beyond these somewhat pedestrian reminders: Cue massive KUKA KR 140 robotic arm! The viral site RememberReach.com, which becomes fully operational at 3AM ET tomorrow, features a user-generated light sculpture of Reach's Noble Team, created by the robo-arm and some fancy camera equipment. Typically used to assemble cars, this KUKA bot has been outfitted with an LED and stationed in an undisclosed San Francisco warehouse. As detailed by GameLife, visitors will direct the machine to plot the 54,000 points of light that will form this Noble Team "monument." Bizarre. Halo: Reach launches on September 14.
Early Nokia N8 leak attempts to go viral (video)
Remember that viral video being made for the then secret Nokia N8 codenamed Vasco? The one leaked in a tweet. Well, here it is, a mixture of impressive foosball skill and even more impressive CGI animation. Was it worth the wait?
Assassin's Creed viral message appears on Facebook
Those sneaky Templars, always threatening the world through Ubisoft-owned Facebook pages! Oh, is that a new development? Assassin's Creed series villain Dr. Vidic (we don't blame you if you don't remember who he is -- he's this guy) recently posted a sinister statement on Ubi's Assassin's Creed 2 Facebook page. "It is the time of our rising. A new age enters and a great battle looms. Templar destiny is at hand and waiting for you." Hey, at least he's not yelling at Lucy, right? After Ubisoft's reveal of a forthcoming AC "episode" with multiplayer functionality coming by April 2011, we're happy to break out our jump to conclusions mat for some good ol' fashioned speculation, but we can't be sure if "Vidic's" words hint at an upcoming reveal of said game ("a great battle looms") or not. A domain registration by Ubi for Assassin's Creed: Brotherhood from earlier this year doesn't hurt our case either, but again, without the publisher's confirmation we're not sure exactly what the message means. But we are pretty sure that we're in for some not-so-exciting social media marketing. [Via Eurogamer]
Nokia Vasco viral video ready, N8 flagship too?
If you already believe the rumors that "Vasco" is the codename for Nokia's unannounced N8 flagship and that the N8 is the device pictured above then lean in, we've got a bit of news for you. A viral video for the "Nokia Vasco" has just wrapped according to cameraman Danny Gagatt's tweet above. That sets the expectation then, that the launch of what everyone expects to be Nokia's first Symbian^3 device is just around the corner. Plausible since Gagatt's slip (since removed) tips The Mill -- the same visual effects company used by Nokia for the N900 nuthouse job. Besides, it's almost mid-April so we expect things to get official right quick.
Apple's iPad ad goes viral
Apple's "Meet iPad" ad, which debuted during the Oscars, became the second-most viewed viral video ad last week. Michael Learmonth, writing for AdAge, points out that "Apple has had a YouTube channel since 2005, but only recently started using it. In the past, they'd focused on driving views on Apple.com, but for the iPad, they allowed the video to be embedded across the web, and views were distributed across 100 different placements." Those 100 different placements totaled a cool 2.5 million "Meet iPad" ad views last week, according to online video measurement firm Visible Measures. The only ad that beat "Meet iPad" was E*Trade's popular "Milkaholic" Superbowl ad, which had increased views due to interest from Lindsay Lohan filing suit against E*Trade claiming the ad was a parody of her. "Meet iPad" was produced by the TBWA/Chiat/Day ad agency.
Valve's viral plot thickens with Portal blue screen of death
Even though Portal 2 has been officially announced, it seems the clever Alternate Reality Game which gave it impetus hasn't yet come to a complete stop. Shortly after accepting a Pioneer Award at the Game Developers Choice Awards in San Francisco on Thursday evening, Valve boss Gabe Newell launched into a slideshow detailing the company's expectations of future trends, only to have it "crash" to a blue error screen. The final slide was meant to answer several infamous Valve mysteries -- Who is the G-Man? Why doesn't Valve support the PlayStation 3? -- and perhaps it did in some obfuscated way. According to seasoned ARG sleuths (posting on the Penny Arcade forums), the error code above can be read as: "S U S : P E N D ... U N T ( I ) L ... E E E." Suspend until E3? It wouldn't be surprising to see Portal 2 at this year's E3 expo, which will run in Los Angeles from June 15 to 17, but if the above decryption is accurate Valve may have additional plans to unfurl (possibly including the long-awaited Half-Life 2: Episode 3). [Thanks, Wince]
Stihl's autumn calendar automatically rips through to tomorrow
Unless they're incredibly quiet or potentially explosive, you won't find us waxing poetic (or even prosaic) about leaf blowers. But if a company that produced leaf blowers made a motorized calendar that tore off its own pages? We'd tell you about that in a heartbeat -- even if the wonderfully wasteful contraption turned out to be a viral ad by agency Euro RSCG rather than an actual household organizer, and even if its pages aren't nearly as saucy as Stihl's usual NSFW fare. Believe it or not, there's no blade inside that brushed aluminum shell; the process works by ripping out the bookbinding thread along the calendar's spine using a motorized reel. Join us in celebrating the wonder of pressed dead wood floating to earth all by its lonesome with a short video after the break.
Found Footage: The Powerbook snowboard
Ok, we'll admit it -- the recent snowpocalypse may have driven some people nuts. But probably not this nuts -- these two German guys wanted to go snowboarding, but didn't actually have a snowboard around, so they did what most of us would naturally do in this situation: take two old PowerBooks, connect them together and put some shoes on them, and go snowboarding. Ok, so most of us might not do that (and while our German isn't that great, this actually looks like a viral plug for some Asus laptops), but those laptops actually hold up pretty darn well. The keyboard can't take a drill, and they probably shouldn't be breathing that smoke. But in terms of structural integrity, it looks like you can actually snowboard with an old PowerBook. Even if this is just a viral, we'd like to see them try the same thing with the laptops they're hawking in five to ten years.
Intel fires employees out of cannons, flirts with supervillainy
If you had to play a five-note jingle in the most extravagant way possible, how would you go about it? Intel's answer is to propel five "engineers" through the air and into specially prepared jumbo-sized tubular bells. The result is the familiar "Intel Inside" tune, and for extra flair points the big bad monopolist also throws in a countdown done in Finnish which you'll definitely want to see and hear. The video lies after the break and yes, of course it's a fake -- even the engineers are just hired actors.
