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World of Warcraft may be bleeding subs in America thanks to newer competition, but don't tell that to Chinese publisher NetEase. The firm just renewed its licensing deal with Blizzard, which will cover localization and operation considers through 2015. NetEase operates WoW in mainland China (and...

March 21st 2012 at 9:00am 0 Comments
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Sister site Massively reported earlier today that World of Warcraft isn't just doing fine in China, it's doing extremely well. According to Gamasutra, the Chinese WoW operator NetEase just posted its Q3 revenue for the year, and the profits are doing nothing but rising. This is a little surpris...

November 17th 2011 at 8:00pm 0 Comments
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It's been a long, hard, ridiculous road for Blizzard to get the Chinese government's approval to make Wrath of the Lich King content available to their citizens. So ridiculous, in fact, that it's difficult to nail down just which related stories are the most important. We could tell you about:...

August 10th 2010 at 7:00pm 0 Comments
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It's time for World of Warcraft players in mainland China to break out the party hats and streamers, because things are finally... well, they're not entirely back on track, but they're at least a blessed sight closer to being back on track. Digital East Asia is reporting that NetEase has finally ob...

February 18th 2010 at 10:00am 0 Comments
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NetEase is finally approved to release the Burning Crusade in China, which probably means that they are accepting new accounts again. This is months after being caught in the crossfire between the quarreling GAPP (General Administration of Press and Publications) and MoC (Ministry of Culture) over...

February 12th 2010 at 3:00pm 0 Comments
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In much of the world, current complaints about World of Warcraft center around the resolution of the storyline of the latest expansion and whether or not it's had a negative effect on MMOs as a whole. In China, current complaints about World of Warcraft are more focused on the fact that the game is...

February 8th 2010 at 8:00pm 0 Comments
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2009 wasn't exactly a bad year for World of Warcraft players -- they had an expansion with plenty of content to play around in, one that was outselling, well, pretty much everything else on the planet. Of course, if you were a Chinese World of Warcraft player, the picture looks a little different,...

January 4th 2010 at 8:00pm 0 Comments
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What a year it's been for the World of Warcraft. We've had three big content patches, a BlizzCon, an expansion announcement, and perhaps out of all of the five years this game has been running, this was the year with the most surprises. A few things players thought would never happen (including fac...

December 18th 2009 at 1:00pm 0 Comments
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Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still h...

November 30th 2009 at 8:00pm 0 Comments
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In a crackdown against online gaming, China has put World of Warcraft under review again today, asking Chinese operator NetEase to stop collecting fees and suspend new account registration as the game is in violation of regulation agreements.A regulator from the General Administration of Press and...

November 2nd 2009 at 6:15pm 0 Comments