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Apple raised more than US$20 million in its recent Product (RED) holiday campaign, reports Re/code citing an internal email that Apple CEO Tim Cook sent to employees. "I'm thrilled to announce that our total donation for this quarter will be more than $20 million - our biggest ever - bringing th...

4 months ago 0 Comments
December 18, 2014 at 12:00PM
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As reported by Mashable, Apple today changed the color of the Apple logo at its flagship Sydney store from white to red as part of the company's World Aids Day campaign. Due to its timezone, the Sydney store is the first store to modify its logo with similar changes expected at stores in Japan, Eu...

4 months ago 0 Comments
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Apple is once again recognizing World Aids Day at several of its retail stores in Europe and America. Here in London both the Regent Street store and the Covent Garden store have had their white Apple signage covered with a red tint. The images above come from a MacRumors reader and show the Regen...

1 year ago 0 Comments
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Starbucks is partnering with (Red) and offering an eGift basket that'll help those living with HIV/AIDS. Each basket includes a $15 gift certificate for Starbucks and a $15 gift certificate to iTunes. For every eGift basket sold, Starbucks and iTunes will contribute 5 percent of the purchase pr...

2 years ago 0 Comments
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According to ifoAppleStore.com, Apple will be spotlighting (PRODUCT) RED items in its stores on December 1 to mark World AIDS Day. A percentage of proceeds from the (PRODUCT) RED line, which Apple launched in 2006, is donated to the Global Fund to fight AIDS in Africa. Sources indicate that A...

3 years ago 0 Comments
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Sometimes these things write themselves! Digital Life Sacrifice is a charity stunt dreamed up by Alicia Keys with the oh-so-laudable goal of raising much needed cash for the Keep A Child Alive charity. How does this work? Several celebs, including Justin Timberlake, Usher, and the indefatigable Ms....

4 years ago 0 Comments