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Warhol-inspired mystery app reveals clues in real-life events
Absolut's as famous for its vodka as its marketing campaigns. The Swedish company often ties up with some of the biggest names for its iconic bottles and artsy events. This year, in time for their limited edition Andy Warhol bottle, they brought Punchdrunk (a British theatre company) on board for an experimental game app called Silverpoint. While the theatre specialists are known for creating unconventional shows like Sleep No More -- an interactive adaptation of Macbeth that opened its doors in New York five years ago -- this is their first digital creation. It celebrates Warhol's legacy with visual elements that take after his rarely seen "silverpoint" sketches, instead of his instantly recognizable pop art images.
Drinkspiration: a drink recommendation app with a twist
The following app is rated for mature audiences. Reader discretion is advised. I just had to write that, because, in the spirit of liability, Drinkspiration by Absolut (iTunes link) made me confirm my birth date upon initial launch. That, and I'd have a major guilt trip if little Jimmy went out on an all-night drinking bender because some iPhone app encouraged him to do so.Like legions of apps before it, Drinkspiration aims to solve an age old question that has dogged mankind: What drink should I get? And while some like featured apps provide similar functionality, it's Drinkspiration's delivery that sets it apart from the crowd.
