activelistening

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  • SXSW showed me Here's Active Listening buds are a sound idea

    by 
    James Trew
    James Trew
    03.16.2016

    "SXSW is all about the big ideas." I've been saying it all week long. It's true. Here in Austin is not the place to launch a phone, it's where you show an idea about how to get people to Mars, or how to feel g-force in mobile VR. This is where apps like Twitter and Foursquare breakthrough and gain mainstream popularity. It's where vaporous ideas can crystalize into something people understand. Here -- a pair of earbuds that modify the audio around you -- had me struggling to understand them. Until this weekend, that is.