Ad skipping

10.14.10
TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising
10.14.10

TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising

The way TiVo sees things, advertisers shouldn't foolishly pay for ads no one is watching thanks to...

By B. Bowers,   10.14.10
View
11.02.09
Are DVRs actually going to save the network TV model?
11.02.09

Are DVRs actually going to save the network TV model?

Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, AB...

By R. Lawler,   11.02.09
View
11.02.09
Are DVRs actually going to save the network TV model?
11.02.09

Are DVRs actually going to save the network TV model?

Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, AB...

By R. Lawler,   11.02.09
View
10.31.08
Survey finds DVR usage eating into DVD viewing, not TV
10.31.08

Survey finds DVR usage eating into DVD viewing, not TV

Content owners have long since looked down upon the almighty DVR, but a recent survey suggests that...

By D. Murph,   10.31.08
View
10.29.08
Verizon delivers fast-forward-disabled HD VOD content from ABC
10.29.08

Verizon delivers fast-forward-disabled HD VOD content from ABC

My, my -- this is just gross. In an awkwardly positive release, Verizon is gleefully announcing the...

By D. Murph,   10.29.08
View
08.05.08
Research affirms that DVR owners do indeed blaze by commercials
08.05.08

Research affirms that DVR owners do indeed blaze by commercials

You know those situations where everyone knows something yet no one is courageous enough to just bl...

By D. Murph,   08.05.08
View
03.27.08
Report shows millennials more savvy about emerging TV technologies
03.27.08

Report shows millennials more savvy about emerging TV technologies

Let's be honest -- we all understand that the younger set is entirely more likely to dig (i.e. unde...

By D. Murph,   03.27.08
View
11.29.07
IBM files patent app for non-skippable DVD advertisements
11.29.07

IBM files patent app for non-skippable DVD advertisements

While we've seen a slew of patent applications revolving around DVR-based ad skipping, IBM is appare...

By D. Murph,   11.29.07
View
08.13.07
Time Warner readying modified fast-forward functionality for DVRs
08.13.07

Time Warner readying modified fast-forward functionality for DVRs

While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) w...

By D. Murph,   08.13.07
View