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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
November 2, 2009 at 5:29PM
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Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Ce

5 years ago 0 Comments
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Either cable channel FX reads Engadget, pays attention to USPTO filings, and/or is genuinely concerned that it's wasting away (along with other American TV advertisers) an estimated total of $8 billion annually. On September 22 and only in the UK (for now), FX will use its 30-second ad slot to displ

8 years ago 0 Comments