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Chrome will start filtering disruptive ads worldwide in July
Google announced today that it will roll out its ad filter designed to block intrusive and disruptive ads in Chrome worldwide later this year. Starting July 9th, the company will prevent advertisements that violate the Coalition for Better Ads' Better Ads Standards from appearing on sites in any country around the world.
Google explains how its Chrome ad filter will work
Tomorrow, Chrome will deploy its built-in ad filter that can keep the most annoying types of ads on the internet out of sight even if you don't use an ad blocker. In a post on the Chromium blog, Google has revealed more details about the filter before it drops, going under the hood to explain how it works more clearly. The big G says it starts by evaluating sample pages from a website to determine whether it has any advertisement that violates the standards set by the Coalition for Better Ads.
