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Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it ...

8 days ago 0 Comments
February 26, 2015 at 9:05AM
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Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies...

8 days ago 0 Comments
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Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

10 days ago 0 Comments
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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

22 days ago 0 Comments
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

1 month ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

1 month ago 0 Comments
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It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects...

1 month ago 0 Comments
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We're in the thick of earnings seasons, friends, and Google just pushed out its latest spate of financials for our eager delectation. Here's the skinny: Google reported a total of $18.01 billion in revenue (closer to $14.5 billion if you don't count those pesky traffic acquisition costs), less tha...

1 month ago 0 Comments
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Nintendo is today rolling out its "Creators Program," a system that ensures it gets paid when YouTubers share its content. The Creators Program is a response to the popular "Let's Play" YouTube clips that feature long amounts of gameplay. Nintendo took issue with such videos back in 2013, assertin...

1 month ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

1 month ago 0 Comments
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A few days ago an Associated Press report revealed that the US Government's affordable care portal Healthcare.gov was passing detailed information on to third parties. Now the AP tests reveal those links have been scaled back. Previously, the Eelectronic Freedom Foundation discovered that the site...

1 month ago 0 Comments
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Twitter isn't growing as quickly as it used to, so it can't just count on a horde of new social networkers to pump up its bank account. What's it going to do, then? Sell ads elsewhere, apparently. Sources for the Wall Street Journal claim that Twitter is planning to offer ads for the tweet feeds y...

1 month ago 0 Comments
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You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its ...

2 months ago 0 Comments
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends with: "You are not a product." Well, those sharp ...

2 months ago 0 Comments
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It's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking which apps you have installed on your device in or...

3 months ago 0 Comments
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Some vloggers have made it big on YouTube, so it's not surprising that advertisers want to tap into their burgeoning audiences. But rather than shell-out for a traditional pre-roll ad, they're paying the stars themselves to film their commercials. That's okay, if YouTubers actually tell viewers th...

3 months ago 0 Comments
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You're on a date at TGI Friday's, casually sipping your discount cocktail, trying to ignore the disappointed look on your partner's face as they attempt to cut into their overcooked steak. As if this situation wasn't awkward enough, the smooth sounds of the Billboard 100 playlist are interrupted b...

3 months ago 0 Comments