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Today Instagram announced sweeping changes to its 18-month old advertising scheme in an effort to monetize all those loyal sets of eyeballs. The company is essentially opening its platform to advertisers big and small, rather than the "select" partners it's been pairing with during the past year a...

June 2nd 2015 at 5:26pm 0 Comments
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Anxious to see what happens next in Daredevil? In the future, you might have to endure an ad first. Netflix has confirmed to Cord Cutters News that it's publicly testing ads both before and after shows. What you see as a test subject varies in length and whether or not it's skippable, so it's not...

June 1st 2015 at 2:40pm 0 Comments
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That rumor of Google adding a "buy" button to shopping ads? It's true. The company's Omid Kordestani has confirmed to Recode that this super-quick purchasing option is "imminent." He didn't describe how it would work in detail, but the leak described "Shop on Google" search ads that take you to...

May 27th 2015 at 9:27pm 0 Comments
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Starting next week, Firefox beta users will start seeing "Suggested" tiles whenever they open a new tab. These are ad tiles clearly marked as such (see bottom left above), which are a separate entity from the Directory tiles Mozilla launched in 2014. See, Directory tiles are randomly selected ads...

May 21st 2015 at 8:03pm 0 Comments
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A good 99.999 percent of the time, the adverts that run before your dogs sitting on cats video are irrelevant. But every once in a while, an ad hits and you want to know more. Beginning today, Google is making that discovery process way easier. According to the official AdWords blog, the new syste...

May 21st 2015 at 4:06pm 0 Comments
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Here in America, women are far more likely to be featured in a beer commercial than actually targeted by one. However in Germany, Astra brand beer is focusing specifically on female drinkers with an unusual and automated billboard that speaks only to them. Developed by the Philipp und Keuntje ad a...

May 21st 2015 at 12:29am 0 Comments
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While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and...

May 15th 2015 at 5:43am 0 Comments
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Picture the scene: you're browsing on your phone when, suddenly, you find a list of the Top 10 celebrity pets that have killed people. Now, you just have to show this to your friends on Facebook, but that means finding the share link, holding it down until it copies, opening the app and pasting it...

May 12th 2015 at 6:06am 0 Comments
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If Facebook's maps for mobile have suddenly gotten a whole lot more (or less) accurate, there's a reason. The social network is now sourcing its location data from Here, Nokia's soon-to-be-sold mapping division. According to TechCrunch's sources, only the mobile web version is using the new inform...

May 5th 2015 at 10:19am 0 Comments
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If you've used ad-sponsored Android apps, you've probably wondered where those ads are coming from, and whether or not there's anything to be worried about. According to French researchers, you have a reason to be cautious. They've found a way to automatically scan Android apps for connections to...

May 4th 2015 at 12:22am 0 Comments
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Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

April 29th 2015 at 5:36pm 0 Comments
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The ability to silence the constant braying of advertising is great, unless you're a publisher who relies upon the cash that it generates to keep running. This tension between media outlets and ad-blocking agencies has finally spilled over into a courtroom punch-up after some German newspapers too...

April 22nd 2015 at 7:58pm 0 Comments