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A good 99.999 percent of the time, the adverts that run before your dogs sitting on cats video are irrelevant. But every once in a while, an ad hits and you want to know more. Beginning today, Google is making that discovery process way easier. According to the official AdWords blog, the new syste...

May 21st 2015 at 4:06pm 0 Comments
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Here in America, women are far more likely to be featured in a beer commercial than actually targeted by one. However in Germany, Astra brand beer is focusing specifically on female drinkers with an unusual and automated billboard that speaks only to them. Developed by the Philipp und Keuntje ad a...

May 21st 2015 at 12:29am 0 Comments
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While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and...

May 15th 2015 at 5:43am 0 Comments
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Picture the scene: you're browsing on your phone when, suddenly, you find a list of the Top 10 celebrity pets that have killed people. Now, you just have to show this to your friends on Facebook, but that means finding the share link, holding it down until it copies, opening the app and pasting it...

May 12th 2015 at 6:06am 0 Comments
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If Facebook's maps for mobile have suddenly gotten a whole lot more (or less) accurate, there's a reason. The social network is now sourcing its location data from Here, Nokia's soon-to-be-sold mapping division. According to TechCrunch's sources, only the mobile web version is using the new inform...

May 5th 2015 at 10:19am 0 Comments
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If you've used ad-sponsored Android apps, you've probably wondered where those ads are coming from, and whether or not there's anything to be worried about. According to French researchers, you have a reason to be cautious. They've found a way to automatically scan Android apps for connections to...

May 4th 2015 at 12:22am 0 Comments
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Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

April 29th 2015 at 5:36pm 0 Comments
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The ability to silence the constant braying of advertising is great, unless you're a publisher who relies upon the cash that it generates to keep running. This tension between media outlets and ad-blocking agencies has finally spilled over into a courtroom punch-up after some German newspapers too...

April 22nd 2015 at 7:58pm 0 Comments
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Remember that time you battled a random stranger become the "mayor" of your local coffee shop on Foursquare? Don't worry if you don't, because Foursquare remembers and now it's going to use that data as part of Pinpoint, its new advertising solution. The platform will serve you ads across multiple...

April 14th 2015 at 7:06pm 0 Comments
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There are plenty of rules about what you can and can't do on kids' tv, but not a lot of those rules automatically carry over to the internet. That's why a posse of advocacy groups is asking the FTC to investigate if YouTube's kids-only service is breaking laws on unfair and deceptive marketing. Ac...

April 7th 2015 at 8:23am 0 Comments
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It's bad enough when apps add unwanted toolbars and buttons in your browser, but it's especially irksome when they inject ads. It's no fun to have a technical support scam interrupt your web reading, after all. Google clearly hates this rogue software as much as you do, though, as it just outlined...

March 31st 2015 at 9:15pm 0 Comments
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Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

March 24th 2015 at 4:42pm 0 Comments