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Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter ...

3 months ago 0 Comments
February 11, 2015 at 6:51PM
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Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

3 months ago 0 Comments
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It's long been rumored that Google, among other companies, has been paying Adblock Plus in order to get through its filters. Now, Financial Times says that it's not only Google that's been paying the ad-blocking service to be part of its whitelisted websites, but also Microsoft, Amazon and ad plat...

3 months ago 0 Comments
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It was a great night for Rob Gronkowski and the New England Patriots, but it wasn't so good for our friend Russell Wilson of the Seattle Seahawks. It also was a great night for brands trying to hold your attention for seconds with ads to get you talking on Twitter. From the usual highbrow suspects...

3 months ago 0 Comments
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We're in the thick of earnings seasons, friends, and Google just pushed out its latest spate of financials for our eager delectation. Here's the skinny: Google reported a total of $18.01 billion in revenue (closer to $14.5 billion if you don't count those pesky traffic acquisition costs), less tha...

3 months ago 0 Comments
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Nintendo is today rolling out its "Creators Program," a system that ensures it gets paid when YouTubers share its content. The Creators Program is a response to the popular "Let's Play" YouTube clips that feature long amounts of gameplay. Nintendo took issue with such videos back in 2013, assertin...

4 months ago 0 Comments
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The Super Bowl, the enormous advertising event that has some American Football between the commercial breaks, takes place this Sunday. If you're not a fan, then you may have wanted to find some respite inside your Facebook feed but, unfortunately, that avenue has been closed off this year. Accordi...

4 months ago 0 Comments
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A few days ago an Associated Press report revealed that the US Government's affordable care portal Healthcare.gov was passing detailed information on to third parties. Now the AP tests reveal those links have been scaled back. Previously, the Eelectronic Freedom Foundation discovered that the site...

4 months ago 0 Comments
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31 years ago today, Apple's legendary "1984" commercial was broadcast nationally during Super Bowl XVIII. The advertisement, directed by the famed Ridley Scott, is to this day still considered one of the top commercials of all time. Over the years, the commercial won innumerable awards, includin...

4 months ago 0 Comments
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We've seen this play out numerous times before: a celebrity Samsung spokesperson (typically), supposedly a Samsung smartphone user, messes up and accidentally tweets something from his or her iPhone. What we haven't seen before is a company itself make the same type of hilarious faux pas. Wel...

4 months ago 0 Comments
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Twitter isn't growing as quickly as it used to, so it can't just count on a horde of new social networkers to pump up its bank account. What's it going to do, then? Sell ads elsewhere, apparently. Sources for the Wall Street Journal claim that Twitter is planning to offer ads for the tweet feeds y...

4 months ago 0 Comments
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A new promotional campaign from Apple is encouraging present and future owners of iPad, iPhone and Mac to "Start something new" in 2015 by using artistic apps to be creative. A new web page appeared on the Apple Japan web site last week and has since expanded to cover many more international sit...

4 months ago 0 Comments
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You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its ...

5 months ago 0 Comments
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When Tim Cook published an open letter in September to address iCloud privacy and security concerns, he said free online services treat you, the consumers, as product. Even newcomer Ello, which is dubbed the anti-Facebook, has a manifesto that ends with: "You are not a product." Well, those sharp ...

5 months ago 0 Comments
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It's no secret that Twitter has been looking for ways to put more targeted ads in your social feed, but its latest approach may make you uncomfortable if you jealously protect your privacy. The service has revealed that its app will start tracking which apps you have installed on your device in or...

6 months ago 0 Comments
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Some vloggers have made it big on YouTube, so it's not surprising that advertisers want to tap into their burgeoning audiences. But rather than shell-out for a traditional pre-roll ad, they're paying the stars themselves to film their commercials. That's okay, if YouTubers actually tell viewers th...

6 months ago 0 Comments
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Sony Computer Entertainment America has settled with the FTC over charges that it produced false and misleading advertisement during the Vita's launch campaign from late 2011 to early 2012. Sony will provide refunds to Vita customers who purchased the device before June 1, 2012 – either a $25...

6 months ago 0 Comments