Post Thumbnail

That rumor of Google adding a "buy" button to shopping ads? It's true. The company's Omid Kordestani has confirmed to Recode that this super-quick purchasing option is "imminent." He didn't describe how it would work in detail, but the leak described "Shop on Google" search ads that take you to...

May 27th 2015 at 9:27pm 0 Comments
Post Thumbnail

Starting next week, Firefox beta users will start seeing "Suggested" tiles whenever they open a new tab. These are ad tiles clearly marked as such (see bottom left above), which are a separate entity from the Directory tiles Mozilla launched in 2014. See, Directory tiles are randomly selected ads...

May 21st 2015 at 8:03pm 0 Comments
Post Thumbnail

A good 99.999 percent of the time, the adverts that run before your dogs sitting on cats video are irrelevant. But every once in a while, an ad hits and you want to know more. Beginning today, Google is making that discovery process way easier. According to the official AdWords blog, the new syste...

May 21st 2015 at 4:06pm 0 Comments
Post Thumbnail

Here in America, women are far more likely to be featured in a beer commercial than actually targeted by one. However in Germany, Astra brand beer is focusing specifically on female drinkers with an unusual and automated billboard that speaks only to them. Developed by the Philipp und Keuntje ad a...

May 21st 2015 at 12:29am 0 Comments
Post Thumbnail

While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and...

May 15th 2015 at 5:43am 0 Comments
Post Thumbnail

Picture the scene: you're browsing on your phone when, suddenly, you find a list of the Top 10 celebrity pets that have killed people. Now, you just have to show this to your friends on Facebook, but that means finding the share link, holding it down until it copies, opening the app and pasting it...

May 12th 2015 at 6:06am 0 Comments
Post Thumbnail

If Facebook's maps for mobile have suddenly gotten a whole lot more (or less) accurate, there's a reason. The social network is now sourcing its location data from Here, Nokia's soon-to-be-sold mapping division. According to TechCrunch's sources, only the mobile web version is using the new inform...

May 5th 2015 at 10:19am 0 Comments
Post Thumbnail

If you've used ad-sponsored Android apps, you've probably wondered where those ads are coming from, and whether or not there's anything to be worried about. According to French researchers, you have a reason to be cautious. They've found a way to automatically scan Android apps for connections to...

May 4th 2015 at 12:22am 0 Comments
Post Thumbnail

Gmail on the web is getting a little more drab... and arguably, that's a good thing. Google has confirmed to Marketing Land that it's no longer testing a grid view in Gmail's promotions tab that showed you images rather than plain old text. It was meant to help email advertisers showcase their off...

April 29th 2015 at 5:36pm 0 Comments
Post Thumbnail

The ability to silence the constant braying of advertising is great, unless you're a publisher who relies upon the cash that it generates to keep running. This tension between media outlets and ad-blocking agencies has finally spilled over into a courtroom punch-up after some German newspapers too...

April 22nd 2015 at 7:58pm 0 Comments
Post Thumbnail

Remember that time you battled a random stranger become the "mayor" of your local coffee shop on Foursquare? Don't worry if you don't, because Foursquare remembers and now it's going to use that data as part of Pinpoint, its new advertising solution. The platform will serve you ads across multiple...

April 14th 2015 at 7:06pm 0 Comments
Post Thumbnail

There are plenty of rules about what you can and can't do on kids' tv, but not a lot of those rules automatically carry over to the internet. That's why a posse of advocacy groups is asking the FTC to investigate if YouTube's kids-only service is breaking laws on unfair and deceptive marketing. Ac...

April 7th 2015 at 8:23am 0 Comments