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As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking. Over the past few weeks, Avicii fans in the U...

5 months ago 0 Comments
October 22, 2014 at 3:45PM
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Google isn't a search company or a software developer. Its real business is advertising. Most of the money flowing into Mountain View (and there's quite a lot of it: $16.5 billion this quarter to be exact) comes from ads. The company could simply build up a war chest or snatch up some more startup...

6 months ago 0 Comments
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Those sponsored stories on Snapchat were apparently just the beginning. At Vanity Fair's New Establishment Summit today, the ephemeral messaging app's founder Evan Spiegel said that ads are en route "soon." Those ads will be based around the Story section of the application that provides a platfor...

6 months ago 0 Comments
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It's 2014 and while we don't have flying cars just yet it looks like interactive holographic displays could be a reality rather soon. The not-so-cleverly-named Leia Display System (LDS) uses a combination of light, water-vapor and air to provide a transparent canvas for projected images while sens...

6 months ago 0 Comments
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I don't want to say Macland -- an Apple shop in downtown Reykjavik, Iceland -- has a poor advertising strategy, but if they're relying on ads like this to get foot traffic in the door, they might want to rethink things a little bit. Then again, I'm not Icelandic, so perhaps I just don't have a g...

6 months ago 0 Comments
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Apple advertisements have their own voice, a mixture of whimsy and technical flourish that makes each one compelling in its own way. Sometimes they're moving, often they're funny, but they're always visually striking. Because the visual elements differ from ad to ad it's a hard voice to emulate, ...

6 months ago 0 Comments
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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som...

6 months ago 0 Comments
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Facebook's sufficiently chummy with advertisers that some people have gone and built their own social networks to escape Mark Zuckerberg's clutches. For those who remain, however, it's now going to be even harder to avoid people using your personal profile information to sell you things. The compa...

6 months ago 0 Comments
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If you're a resident of The Big Apple, or have ever visited, then you know that subway platforms are filled with advertisements -- even some of the cars are completely wrapped in them. This is where a new app called No Ad comes in. Built by Re+Public, a team which focuses on using technology to "a...

6 months ago 0 Comments
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You may see Flipboard's reading app as an oasis from an internet full of video services like YouTube, but it appears that you can't quite escape those moving pictures. The magazine-like service is now rolling out full-page video ads in a pilot program; browse through major sections (such as News o...

7 months ago 0 Comments
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Well you've got to give props to Samsung, if only for being quick to the punch. Barely a day after Apple's iPhone and Watch media event, Samsung Mobile began posting a series of web ads mocking Apple's recent product announcements from all angles. The entire series is called "It Doesn't Take a Ge...

7 months ago 0 Comments
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Along with its announcement for the iPhone 6 and the 6 Plus, Apple released two new television ads for the iPhone 6 and iPhone 6 Plus on its YouTube channel. One ad, "Duo," focuses on the outer aesthetics of the devices, showcasing the pair being used in a side-by-side comparison. The other ad, "H...

7 months ago 0 Comments
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A few months back, it looked like that Google was set to avoid fines from the European Commission stemming from a multi-year probe into the outfit burying rival ads in search results. With new "arguments and data," the competition said it isn't satisfied with those concessions, and Reuters reports...

7 months ago 0 Comments
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Apple has formally announced two new ad formats for the iAd platform that will make ignoring advertising harder than ever. Developers can now include full-screen interstitial banner ads and pre-roll video ads within their apps. Thanks to the sizes of these ads, each will take over your entire scre...

7 months ago 0 Comments
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Next time you're playing a favorite game on your iPhone and iPad, a huge ad -- or worse, a minute-long video roll -- might take over the screen. iAd platform's full-screen interstitial banner and pre-roll video ads, which were first announced earlier this year, are now available to developers. The...

7 months ago 0 Comments