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Apple yesterday began airing two new iPhone ads, one dubbed "Gamers" and another called "Reservations." Like previous iPhone 6 ads, Apple's new commercials are voiced by Jimmy Fallon and Justin Timberlake. And while these ads are slightly better than what we've seen before, I still find them sur...

6 months ago 0 Comments
November 25, 2014 at 9:00AM
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You're on a date at TGI Friday's, casually sipping your discount cocktail, trying to ignore the disappointed look on your partner's face as they attempt to cut into their overcooked steak. As if this situation wasn't awkward enough, the smooth sounds of the Billboard 100 playlist are interrupted b...

6 months ago 0 Comments
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I'll be blunt: Apple's new iPhone commercials featuring Jimmy Fallon and Justin Timberlake absolutely suck. If they're not some of the worst commercials Apple has ever put out, they're certainly in the running. For years, Apple commercials have been held up as a beacon of advertising done rig...

6 months ago 0 Comments
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To promote its recent launch in France, Netflix hired Ogilvy Paris to create an advertising campaign with a difference. The agency installed digital posters that change their content to match the context of their surroundings. GIFs from Netflix's content library in the country, such as Orange is t...

6 months ago 0 Comments
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If people weren't too happy with the first batch of sponsored posts by Instagram, those temper tantrums might reach a new level soon. According to Adweek, the Facebook-owned imaging service is now rolling out video ads to users' feeds, having been quietly testing them for the past six months. So, ...

6 months ago 0 Comments
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Do you work hard to maintain privacy on your smartphone through tools like Do Not Track? If you're on Verizon, your efforts might not be doing much good. Researchers have discovered that the carrier has been modifying some of its cellular web traffic to insert a Unique Identifier Header (UIDH) tha...

6 months ago 0 Comments
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The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

7 months ago 0 Comments
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As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking. Over the past few weeks, Avicii fans in the U...

7 months ago 0 Comments
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Google isn't a search company or a software developer. Its real business is advertising. Most of the money flowing into Mountain View (and there's quite a lot of it: $16.5 billion this quarter to be exact) comes from ads. The company could simply build up a war chest or snatch up some more startup...

7 months ago 0 Comments
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Those sponsored stories on Snapchat were apparently just the beginning. At Vanity Fair's New Establishment Summit today, the ephemeral messaging app's founder Evan Spiegel said that ads are en route "soon." Those ads will be based around the Story section of the application that provides a platfor...

7 months ago 0 Comments
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It's 2014 and while we don't have flying cars just yet it looks like interactive holographic displays could be a reality rather soon. The not-so-cleverly-named Leia Display System (LDS) uses a combination of light, water-vapor and air to provide a transparent canvas for projected images while sens...

7 months ago 0 Comments
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I don't want to say Macland -- an Apple shop in downtown Reykjavik, Iceland -- has a poor advertising strategy, but if they're relying on ads like this to get foot traffic in the door, they might want to rethink things a little bit. Then again, I'm not Icelandic, so perhaps I just don't have a g...

7 months ago 0 Comments
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Apple advertisements have their own voice, a mixture of whimsy and technical flourish that makes each one compelling in its own way. Sometimes they're moving, often they're funny, but they're always visually striking. Because the visual elements differ from ad to ad it's a hard voice to emulate, ...

7 months ago 0 Comments
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Advertisers aren't always a fan of investing in mobile. Part of that reason is that the ads you see on phones and tablets don't command the same amount of attention that ads do on desktops. Google is working on new ad units though that could lure in the big brands, though users might find them som...

7 months ago 0 Comments
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Facebook's sufficiently chummy with advertisers that some people have gone and built their own social networks to escape Mark Zuckerberg's clutches. For those who remain, however, it's now going to be even harder to avoid people using your personal profile information to sell you things. The compa...

7 months ago 0 Comments