Post Thumbnail

Remember that time you battled a random stranger become the "mayor" of your local coffee shop on Foursquare? Don't worry if you don't, because Foursquare remembers and now it's going to use that data as part of Pinpoint, its new advertising solution. The platform will serve you ads across multiple...

April 14th 2015 at 7:06pm 0 Comments
Post Thumbnail

There are plenty of rules about what you can and can't do on kids' tv, but not a lot of those rules automatically carry over to the internet. That's why a posse of advocacy groups is asking the FTC to investigate if YouTube's kids-only service is breaking laws on unfair and deceptive marketing. Ac...

April 7th 2015 at 8:23am 0 Comments
Post Thumbnail

It's bad enough when apps add unwanted toolbars and buttons in your browser, but it's especially irksome when they inject ads. It's no fun to have a technical support scam interrupt your web reading, after all. Google clearly hates this rogue software as much as you do, though, as it just outlined...

March 31st 2015 at 9:15pm 0 Comments
Post Thumbnail

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos it can host. The point to doing that instead of...

March 24th 2015 at 4:42pm 0 Comments
Post Thumbnail

As if Facebook couldn't get any bigger, it's looking like The Social Network wants to start natively hosting content from news organizations. As The New York Times' sources tell it, Zuckerberg and Co. have been in talks with at least six media companies about publishing their content directly on t...

March 24th 2015 at 4:08am 0 Comments
Post Thumbnail

For all of the other things it does, Google is still a company that makes a ton of money from advertising, and now it's turning that focus to TV. This week the company announced that it's testing a new kind of ad-tracking system for Google Fiber TV customers in Kansas City. Just like any other loc...

March 21st 2015 at 5:31pm 0 Comments
Post Thumbnail

In an awkward twist on AT&T's proposed purchase of DirecTV, now both companies are in hot water with the FTC. The Federal Trade Commission sued AT&T a few months ago over its data throttling, and today charged DirecTV with deceptive advertising -- an accusation DirecTV calls "flat-out wron...

March 11th 2015 at 6:08pm 0 Comments
Post Thumbnail

Google is about to allow software companies to promote their apps on the Android Play Store, a space that was previously off-limits for advertising. That means alongside regular search results, you'll soon see apps from companies with the biggest marketing budgets. The search giant has pitched it...

February 26th 2015 at 9:05am 0 Comments
Post Thumbnail

Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies...

February 25th 2015 at 12:40pm 0 Comments
Post Thumbnail

Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedes...

February 24th 2015 at 5:41am 0 Comments
Post Thumbnail

Twitter thrives on celebrities with legions of followers, and it just took a big step toward making a pile of money from those big names. The company has bought Niche, an agency that links social media stars like Zach King (above) to advertisers who want to capitalize on their popularity. Twitter...

February 11th 2015 at 6:51pm 0 Comments
Post Thumbnail

Well, that didn't take long. A few weeks after reports circulated about Twitter placing ads outside of its app, the 140-character social network officially announced its plans to do just that. Today, the company outed the "first partnerships to syndicate Promoted Tweets outside of Twitter," and th...

February 3rd 2015 at 9:28am 0 Comments