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MI6: Peter Moore talks capturing Wii crowd, expanding reach
During a panel at the MI6 Games Marketing Summit, Peter Moore talked about EA Sports' philosophy when it comes to Wii. He warned against unnecessary ports, stating that it's wrong to "simply take what you're doing on the PS3 or Xbox 360 and port – that's a dirty word – down to the Wii," noting that EA Sports learned this the hard way. Now, through things like the All-Play brand, EA Sports is starting to develop experiences specifically for that console from the ground up.There's more to it than just that, as Moore points to a need for the company to develop "lifestyle" games, which is where EA Sports Active comes in. He says this game will help the company expand from the males that comprise the majority of its audience. Not that Moore wants to alienate them, though. EA Sports wouldn't exist without them.
Smile! You're on EA Sports All-Play
If you've got multiple EA Sports All-Play games, you may have noticed a commonality among the boxarts beyond the normally consistent design scheme: the cover athletes are all grinning. Well, except for this guy. It's not just because they've been paid several thousand dollars to have their photograph taken -- the smiles were a corporate mandate, from the mind of Peter Moore!Moore believed that a smiling athlete on the cover "embodies the experience" of All-Play. He explained to MTV Multiplayer's Tracey John: "If you played Madden on the Wii and you're playing with guys with the heads the size of five watermelons, it's hard not to smile. We wanted to be able to deliver that experience on the packaging."Does that mean that playing an EA Sports game on another console is a grueling trial?
EA Sports dedicated to casual focus
EA's Facebreaker didn't fare so well on the Xbox 360 and PS3 when it released. The Wii version, Facebreaker K.O. Party, just released this week and, well, we're not too optimistic for that, either. How about Peter Moore and the folks at EA Sports? They're staying the course, apparently. "We're going to maintain our core relationships with our male consumer but our growth really is going to come from ... looking after the new consumer on the Nintendo Wii with innovative experiences that they wouldn't expect from EA sports, looking at new brands like Freestyle, looking at the Wii with our All Play collection," Moore said. "We're not blind to the fact that new consumers coming in are not necessarily hardcore sports fans that are looking for the experience we deliver with a Madden or a FIFA or with an NHL."That's all well and good, Peter. But, we're not sure Facebreaker is the kind of title that would captivate the casual. Just because it's casual doesn't mean that it has to be some quick, slapped-together minigame compilation or shallow gameplay experience. If you want to captivate the casual, you need to take a risk on something new and engaging. Not cartoonish figures boxing in a ridiculous, over-the-top manner or trying to copy Nintendo.
Metareview: Madden NFL 09 All-Play
This year's Madden NFL 09 All-Play on the Wii has gotten a lot of buzz. The title has tried to cater to the Wii's casual crowd. Yet, it also attempts to keep its hardcore audience and not alienate them with all kinds of casual additions. It's a tough line to toe. Has EA Sports done it?On to the review scores! Nintendo Power (90/100) is of the mind the game is the sports title to beat on Wii: "So while EA may not have lived up to its marketing directive, it's succeeded in creating quite possibly the best, most fully featured sports sim available on the Wii." [Sept 2008, p.85] IGN (86/100) says it's good, but hardcore gamers might not like some of the changes: "Madden 09 has done a great job of giving every type of player a little to love, but for the Wii-only hardcore out there, you're going to need to realize that times are changing, and Nintendo is synonymous with "everybody" now" GameDaily (80/100) thinks the game is easily recommendable: "Even though it lacks complexity, Madden NFL 09 on the Wii achieves more than enough to earn a recommendation. Its user-friendly controls and various modes will keep you scoring touchdowns well into next season." Games Radar (80/100) believes the game is a solid title: "Even so, Madden NFL 09 All Play is blazing an important trail to reintroduce lost football fans to the franchise. It's an undeniably fun experience that will please many in its target audience, and even includes roster updates and online play. Not to mention we're really starting to like a little waggle with our football. We may be old curmudgeons, but fun is fun, and Madden does a lot more right than not."
Nintendo Channel video updates for this week
This week brings plenty of videos for you to watch on the Everyone's Nintendo Channel. From a look at how All-Play works in Tiger Woods 09, right down to another video of Alyson with Wii Fit. So, check out the list below, situated in handy bullet-point form: Get Wii Fit with Alyson: Balance Games Major League Eating info video MLB Power Pros 2008 info video Carnival Games info video (DS) Harvest Moon: Tree of Tranquility info video Harvest Moon: Island of Happiness info video (DS) The Sims 2 Apartment Pets info video (DS) Tiger Woods: PGA Tour 09 All-Play Video 2
Battle college football mascots in EA's All-Play
If you enjoy football games but aren't into the NCAA, it looks like NCAA Football 09 might still have something entertaining to offer. Granted, it's the silliest of features -- and rather pointless, in the grand scheme of things -- but we'll be the first to say that watching teams of mascots throwing the old pigskin made us smile. Where else can you play football as a team full of elephants? Of course, if you do like college football, this is just an added bonus. Interested parties can NCAA Football 09 All-Play to release next week on the 15th in North America.
FIFA 09 screens are goal-eriffic
Remember that whole thing about Mii versions of your favorite soccer stars? Lo and behold, we've come across the first images for FIFA 09, and it's looking pretty fast-kickingly good. Ronaldhino (the guy who clearly uses special effects and isn't really that good) and Wayne Rooney head up the cast of for Footii Match mode. The graphics look great, to be completely honest. FIFA 09 on the Wii will never be the best-looking version, but it includes the full simulation of regular FIFA gameplay along with the arcade-style modes. Since Wii owners are very accustomed to Mii characters by now, there's every reason to add light-hearted gameplay into the mix. If it's as good as Mario Strikers: Charged, then we're looking at a winner. %Gallery-26660%
FIFA 09 wants to score so badly
EA knows that football soccer is a somewhat popular sport. Maybe not as popular as curling, but it does its best to fit in. On account of the FIFA series being super popular, EA has revealed just how hard they worked to create each version of FIFA 09. Instead of just a simple Wii port with waggle additions, Andrew Wilson of EA says they "have innovated features, created new modes and designed controls that are tailored to each specific platform." FIFA 09 is part of the recently revealed All-Play series, used to market EA's line of Wii sports games. It will feature a standard 11 vs. 11 simulation mode (with "refined motion and point-and-play controls"), and the 8 vs. 8 Footii Match mode. Footii Match is an arcade-style mode featuring Mii versions of various soccer stars (like Ariaga, Ariaga 2, Bariaga, Aruglia and Pizzoza) and the gameplay will be fast and furious -- similar to the recent Madden trailers. The All-Play series has really put the Wii where it needs to be when it comes to sports games. After a little bit more research, we discovered soccer is a little more popular than originally thought (somewhere in the vicinity of Most. Popular. Game. Ever), so EA is on the right track by giving it the specialized attention it needs. [Via press release]
Joystiq hands-on: EA Sports All-Play
"All-Play" is the new brand of Wii-exclusive EA Sports titles that takes the publisher's perennial franchises and simplifies them in ways that make the games accessible to, well ... all. It's the obvious direction to take, as the changes in the Wii versions of EA Sports' games continue to distinguish themselves from the linear advances of the PlayStation 3 and Xbox 360 versions. All-Play isn't groundbreaking, it just wants to fit. All-Play succeeds in its commitment to consistency. Whatever whip Riccitiello is cracking has got the herd moving together in the right direction. We recently spent time with four of the five featured All-Play titles (sorry NCAA Football!) and can report that each has been treated with a certain level of care above the usual year-to-year tweaks EA Sports has come to be criticized by. These treatments are most definitely shaping a more casual product, which gives EA an advantage at both ends of the current-gen playing field.
EA Sports reveals its 'All-Play' line-up for Wii
Following word that they would be doing so, EA has revealed its EA Sports 'All-Play' line-up of Wii games. These Wii titles feature a new casual approach, which include mini-games, as well as simplified controls. The titles also include simplified versions of each individual sport, including 5-on-5 in Madden or 8 vs. 8 in FIFA. [Via Joystiq]
EA Sports drafts Wii 'All-Play' lineup
EA Sports today announced its Wii-exclusive "All-Play" brand lineup: five familiar franchises with a new wrapping. Inside you'll find passable versions (jaggies alert!) of the usual, hardcore simulations, but the reason you might choose All-Play over the PlayStation 3 or Xbox 360 editions is the new casual focus that aims to appeal to, um, well, just about anyone with a few minutes to waste. Yes, that means minigames ("Party" modes in All-Play), but also simplified versions of the sports -- like 5-on-5 in Madden or 8 vs. 8 in FIFA -- and optional All-Play control settings, which balance the playing field by going as far as to auto-control players. Hear that? That's grandma in your face after she just dunked on you ... and didn't even press a button.Check out our hands-on with the All-Play lineup right here.
EA sets focus on Wii-exclusive versions of sports games
If you're in the gaming industry on the development end, odds are you've had plenty of meetings talking about the success of the Wii platform and how your company needs to get its own slice of the pie (well, unless you're Epic). EA has decided that they want a fairly decent slice of that pie, and are doing so with special Wii versions of their sports games. EA expects that sales of its sports games will account for $1.3 billion in its fiscal year (which just ended in March), coming to a third of their total revenue. The model for them (like others) has been Wii Sports. Peter Moore, head of EA Sports, commented that EA has "no intention whatsoever of dumbing down the experience that we all love and that drives this multibillion dollar business ... we need to make sports games more approachable." He then comments how Wii Sports became so popular "and we saw that and decided we needed to redefine what our sports games were about." These new accessible Wii versions of EA's popular sports games will have an "All-Play" label attached. Moore explains it as "like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end."Maybe with all this Wii support, Reggie will finally send Peter one.
