Amazon Unbox content going HD on TiVo
[Via Zatz Not Funny]
Posts with tag amazon unbox
Apparently a move to Amazon Unbox isn't all that's in the cards for NBC's lineup of television programming, newly free of those iTunes shackles. The company is going to start testing a new NBC Direct service in October with full, free downloadable episodes which can be stored up to seven days on Windows PCs. The shows will be on offer for a week as soon as they've aired, and will include imbedded, un-skippable ads. But that's just for starters, apparently NBC wants to eventually transform the service into an iTunes-competitor, with pay-to-download episodes. "We did this to eliminate the middleman," says NBC's Jeff Gaspin. That they did, and we suppose we finally know what NBC was talking about when it comes to "packaging options."
Looks like all those rumors and conspiracy theories regarding a Wal-Mart download store actually counted for something this time around. Just in time for the holidays, Wal-Mart has announced its very own video download service, which will kick off in "beta" mode next week with an exclusive Superman Returns bundle. Buyers of the DVD will have an option to also obtain a portable, PC, or dual license for a movie download, priced at $1.97, $2.97, and $3.97 respectively. Users will be directed by a sticker on the DVD case to walmart.com/superman where they can enter a promo code and start the download -- which can be watched while the movie is downloading if they can't bring themselves to pop in the actual DVD. This is quite a different tact than other movie download services, such as iTunes, Amazon Unbox and Xbox Live, and it seems primarily designed to protect video sales cannibalization while leaving out much of the convenience of a traditional movie download service. Wal-Mart says it has more bundles planned for the beta launch, along with what is presumably a more traditional download service with more traditional pricing, though deets are slim at this point. What we do know is that the war for your holiday download dollar will be a bloody one this year.
If you can't beat 'em, complain about 'em. That seems to be the mantra of Wal-Mart, and now Target, both mega-retailers who seem to have given up the fight with video download retailers before it begins. The latter of the pair has come public with its objections to movie price schemes, calling them less expensive than DVDs, and busting out the vague threat that Target "would reconsider its investment in the DVD business" if the pricing didn't level out. Somehow, we can't quite muster much sympathy for the whiny retailer, given the fact that the online prices are hardly bargains, the resolution is lower, the special features are non-existent, and the market is still teensy tiny. Walt Disney Co. has apparently pointed most of this out to Target already, and since they've gone ahead with their open letter to the industry, we suppose it didn't do much good. Still, we've got a good feeling about market pressures pushing through full-blown online movie sales at decent prices within, oh, let's say the next decade or two, no matter how much "investment reconsidering" Target does in the meantime.







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