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Morrisons to open 'hundreds' of in-store Amazon Lockers
In the UK, Morrisons and Amazon have become unlikely allies. After partnering up on Amazon Pantry, the supermarket chain has revealed new plans to open "hundreds" of Amazon Lockers inside its stores. The complete roll-out will be "the UK's largest collection" of pick-up points, it claims, giving Amazon customers another useful place to retrieve their online orders. Morrisons will be hoping to lure these fly-by shoppers into making additional purchases in-store, thereby boosting its own revenue. It's a bold, but sensibly strategy -- if you're in the supermarket already, doesn't it make sense to pick up some supplies before heading home?
Amazon UK to deliver fresh food with new Morrisons deal
Instead of taking the UK's supermarkets head-on, Amazon has decided to ally with them in order to boost the popularity of its Pantry service. The site, launched in November last year, allows Prime subscribers to remotely order more than 4,000 products with next-day delivery. Now, it's announced a deal with Morrisons -- a heavyweight supermarket in the UK -- that will add "hundreds" of new products to its platform. They'll also be available through Prime Now, a one-hour delivery service that's available in a smattering of cities. Morrisons says the new additions will appear on Amazon "in the coming months" and include fresh and frozen goods.
Amazon brings grocery deliveries to the UK with 'Pantry'
Clearly, Amazon isn't content with a small, AmazonFresh-style delivery service. The company is expanding its UK operations today with Amazon Pantry, a new way to order "everyday essentials." It's exclusive to Prime members and offers next-day delivery for more than 4,000 products, including basic food, drink, beauty products and cleaning supplies. The service isn't meant for fresh produce -- you can't order a pack of bacon or some bananas -- but rather cupboard regulars like cereal and tinned soup. As you pick items from Amazon's store, you'll see a "Pantry box" beginning to fill. The exact dimensions aren't clear (they're probably flexible) but Amazon says each one can hold 20kg. The first box in your order costs £2.99 to deliver, followed by 99 pence for each additional box. These prices are on top of your Prime membership and what you'll pay for each individual item.
