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When the first wave of news was breaking about Apple and its executive shuffle, the initial focus was on Scott Forstall leaving even though that's not actually happening until 2013. According to the Wall Street Journal, both Forstall and John Browett, Apple's vice president of retail, were asked...

October 30th 2012 at 9:00am 0 Comments
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According to a report in CNET, Apple has quietly acquired Particle, a consulting company that specializes in web and HTML 5-based marketing projects. The company has worked with high-profile companies like Google, Motorola, Amazon, Yahoo and even Apple. It's also known for its celebrity backer,...

October 17th 2012 at 10:00am 0 Comments
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The recent criticism about Apple's iOS 6 Maps app has prompted some analysts and pundits to lay the blame on Scott Forstall, Apple's Senior Vice President of iOS Software. A recent post by Philip Elmer-DeWitt of Apple 2.0 points out that both Maps and Siri, two recent projects that fall under the...

October 1st 2012 at 1:30pm 0 Comments
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Apple toned down the description for its new Maps app and no longer claims that the app is "the most beautiful, powerful mapping service ever." As noted by CNET, Apple's website now says that Maps features "a beautiful vector-based interface that scales and zooms with ease." This revision fol...

October 1st 2012 at 10:00am 0 Comments
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Apple CEO Tim Cook's apologetic letter to iOS 6 customers is the third large-scale apology the company has issued in so many months. Now the web is wondering: is this evidence of a more "human" Apple, or a company with a problem? On July 13, Apple posted a letter from then senior vice president...

September 28th 2012 at 1:30pm 0 Comments
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The next iPhone is expected to launch next week and CNN Money decided it was a good time to run a list of superlatives related to the financial impact of Apple's smartphone. To start out with, Apple's iPhone business unit could be a Fortune 50 company on its own. That business unit is already...

September 7th 2012 at 3:30pm 0 Comments
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This week GigaOM took an extensive look at North Carolina and its many data centers. The fourth and final installment in this series focuses on Apple's new data center in Maiden, North Carolina and covers some of the early negotiations between Catawba county officials and the Cupertino company....

July 13th 2012 at 10:00am 0 Comments
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Apple responded to the controversy surrounding its request to remove its products from the EPEAT green electronics registry. In a statement provided to The Loop, Apple representative Kristin Huguet confirmed the Cupertino company's commitment to the highest environmental standards and pointed o...

July 11th 2012 at 10:05am 0 Comments
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Apple employees can now take part in a new Employee Purchase Plan which started on Wednesday, says a report by MacNN. The discount offers employees $500 off select Mac computers and $250 off iPads. It does not include the low-price Mac mini or the Retina MacBook Pro. The discount also is sepa...

June 21st 2012 at 3:00pm 0 Comments
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All eyes have been on Tim Cook since he took over as CEO of Apple. Most early reports have been favorable, including this latest one from Don Reisinger who is writing for eWeek. Reisinger presents ten reasons why Tim Cook is considered a topnotch CEO. Contributing greatly to his success is th...

May 29th 2012 at 12:00pm 0 Comments
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French newspaper Le Figaro is reporting that Pascal Cagni is stepping down from his position as Apple's vice president of Europe. Cagni was hired by Steve Jobs in 2000 and has served as Apple's European VP for 12 years. He was responsible for Apple's explosive growth in the EMEA region, which saw...

May 25th 2012 at 11:00am 0 Comments