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Report: Ashton Kutcher is going method as Steve Jobs
Ashton Kutcher is currently shooting the first of two Steve Jobs biographical movies coming out soon, and the reports from the set via RadarOnline are that he's taking the role very seriously indeed. Crew members claim that Kutcher is trying to stay in the role of Jobs around the clock, demanding perfection and work from crew members even when it's not really appropriate. "He was preparing for a scene the other day where he had to fire a bunch of people and he got himself really worked up," says a source from the set. "We were taking a break between filming and sitting around relaxing when Ashton walked past and screamed at us, 'If you are just gonna sit in these fu**king cubicles like you're at home you might as well stay at home.'" Does that sound like Jobs? "Everyone thought he was actually yelling at us to leave," the report goes on, "we didn't realize first of all that he was just 'being in character.'" During the actual filming of the scene, Kutcher's Jobs was asked if he was going to fire everyone, and the crew member says the character just serenely responded, "Probably." We'll have to wait and see if the method acting works, I guess. Kutcher's film is called "Jobs: Get Inspired." James Woods, Dermot Mulroney and JK Simmons are also cast in the film, and it's set to come out next year. #next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }
Apple's affectionate, slightly starstruck Twitter HQ profile
What's the microblogging trend that pits Ashton against CNN? Yes, it's Twitter -- you can dig it, and apparently so can Apple. The social-media darling is the subject of a glowing profile on Apple's Business site, bearing the humble and understated headline "Twitter. Triumph of humanity." Mmm-kay. Aside from the slightly over-reverent "here's to the crazy ones" tone, the profile is quite interesting; it points out that Twitter's development team overwhelmingly prefers the Mac, and that the baked-in Ruby on Rails support in Mac OS X is vital. Several team members use the MacBook Air as their primary development machine (many running the so-good-it-hurts editor TextMate), and the overall theme of 'minimalist elegance' is cited as a common philosophical thread for both companies. Twitter founder Biz Stone even admits that, while other handset vendors have offered the Twitter team free phones, the staff remains fiercely loyal to their iPhones. While we do love Twitter around here, and you can't blame Apple for wanting to highlight the Mac brand in the light of the blue birdie's buzz, I have to wonder if the linkage between these two companies -- both touted by critics as promoting style over substance, and both slagged for being 'cool' at the expense of actually being useful -- is strategically advantageous to Apple. [via Techmeme]
