awareness
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Volkswagen kicks off EV awareness campaign
Volkswagen's Electrify America subsidiary has put out a commercial that aims to spread awareness of electric vehicles and how far the industry has progressed, Reuters reports. The ad is part of a $45 million public education initiative. "We're trying to say with this campaign that electric vehicles are fun to drive, the range is great and charging is more widely available than people know," Richard Steinberg, Electrify America's senior director of green cities, marketing and communications, told Reuters.
Tinder wants to talk to you about organ donation
If you're hot and horny then there's one thing that's guaranteed to kill the mood stone dead: a long discussion about organ donation. Tinder isn't too worried about harshing that buzz, which is why it's teamed up with the UK's blood and transplant service to raise awareness about the importance of organ donation. For the next two weeks, users will be able to spot celebrity profiles like Olympic gold medalist Jade Jones as well as TV stars Jamie Laing and Gemma Oaten. If you swipe right on any of the three, you'll be greeted with a notification saying "if only it was that easy for those in need of a life-saving organ to find a match."
Plague Inc. spreads pulmonary fibrosis awareness through virtual contagion
Today is Pulmonary Fibrosis Awareness Day, a fact you might already be aware of if you've been playing Ndemic Creation's mobile game, Plague Inc. Ndemic first announced a team-up with the Pulmonary Fibrosis Foundation in June, but it wasn't until today that players started seeing an in-game news item which directs players to learn more about the condition. "This will be seen an estimated 9.8 million times in just two weeks - raising crucial awareness of this lung disease that has limited treatment options, no known cure, and kills someone every 13 minutes in the US alone," Plague Inc. creator James Vaughan wrote on the game's website. Vaughan told the Pulmonary Fibrosis Foundation in a special Q&A that although the game tends to "educate by accident," he believes that it will help players see that, "although Plague Inc. is a game – the diseases and symptoms it depicts are very real and that there is a lot of work needed to develop treatment and cures for them."
Google launches PSA-style 'Good to Know' ad campaign, wants to keep us safe
Google's no stranger to privacy-related controversy, which may explain the motivation behind its latest ad campaign. On Tuesday, the company will launch a series of ads across major newspapers, magazines and billboards, as part of its new "Good to Know" initiative, designed to make the internet "a safer, more comfortable place." According to Google, these ads will offer tips and advice on how to secure your personal information online, including details on how to protect your passwords from web predators. The entire campaign has a distinctly PSA flavor to it, though there's also a different subtext at work here, since Google is effectively branding itself as "the one you can trust." There are certainly some who would dispute that, but at a time when most privacy concerns are focused squarely on the government, it may be a good time for Google to crank up its PR machine. Find out more at the links below.
Etymotic revamps its ETY-Kids3 in-ear headphones, kid-safe volume, now with iPhone controls
Got your kid an iDevice for the holidays? Now they'd like some headphones with inline controls, you say? Well, being the amazing that parent that you are, you're okay with it, but you'd also like to ensure they can't blow-out their eardrums before hitting high school. Fret not, as Etymotic has just unveiled its updated volume-limiting ETY-kids3 in-ear headphones with an iPhone-certified inline remote / mic. The intra-aurals also come with Ety's Awareness app, which mixes in louder noises like traffic, for the sake of extra safety. Ety plans to show off the 'buds during CES, and you can expect to find them on store shelves come January 30th for about 80 bucks. Full press release after the break.
US Army to deploy Individual Gunshot Detector, essentially a radar for bullets
Latest in our series of "when video games turn real," here's the US Army's newest addition to the wargadget arsenal. The Individual Gunshot Detector, produced by QinetiQ, is an acoustic monitor attuned to tracking down the source of gunshots just by their sound. It has four sensors to pick up the noise of incoming fire, and its analysis of those sound waves produces a readout on a small display that lets the soldier know where the deadly projectiles originated from. The entire system weighs just under two pounds, and while it may not be much help in an actual firefight -- there's no way to distinguish between friendly and hostile fire -- we imagine it'll be a pretty handy tool to have if assaulted by well hidden enemies. 13,000 IGD units are being shipped out to Afghanistan later this month, with a view to deploying 1,500 each month going forward and an ultimate ambition of networking their data so that when one soldier's detector picks up a gunfire source, his nearby colleagues can be informed as well.
iPhone Awareness! app selectively filters outside noises into your headphones, saves hipster lives
Apps are funny things. They tend to provide narrow utility -- focusing intensely on one specific thing -- but once you get used to them, you wonder how you lived without them. Take this Awareness! app, for example: it gauges environmental noise levels, sets up a threshold, and then pipes in anything louder than that into your skull alongside your music. Reasons why you'd want that to happen include oncoming SUVs, mothers screaming because their babies are in peril (from oncoming SUVs), or something as benign as your teacher yelling at you for not paying attention in class. There's a nice set of options too, such as manually adjusting how loud a sound must be to be allowed entry into your cranium, as well as pausing of the app or of your music. Awareness! is available for five bucks on the iPhone and iPod touch, and will soon jump on to the iPad, Android, Symbian, and even the Mac and PC.
Spiritual Guidance: Assessing yourself
Every Sunday (and the occasional weekday) Spiritual Guidance offers holy and discipline priests advice on how to wield the holy light and groove to the disco night. Your hostess Dawn Moore will provide the music. Last week, I had a bad day. More specifically, I had a bad raid day. I logged in, prepared, researched, and with high hopes of downing 25-man Sindragosa that evening. My guild had plenty of attempts, and many members had the weekend to explore the fight on 10-man or at least watch a video; I was certain we'd succeed, even with the initial difficulty of the ice block gimmick. For whatever reason though, it didn't go as planned, and with our attempts on the line, a small debate would break out after every pull. Tension between guild members rose quick and appropriately, my own focus and abilities deteriorated. What started out as an occasional mistake on my part turned into frequent and reoccurring disasters. I did keep trying hard, even though I failed, but there was no amount of effort to change how awfully I was playing. Despite everything, I understood everything that was happening as it exploded around me. I could source each mistake I made to some bad step, wrong guess, or mistakenly pressed button. Past the mistakes, as I looked over my output on each attempt I could see it was suffering tremendously as well. This is what we'll be talking about today; how do we assess ourselves as players, and as healers?
US government launches Distraction.gov, wants to scare you straight (video)
European countries may have long ago banished the use of cellphones while driving to the dark side of the law, but many of the United States persist in allowing their citizens to talk while driving. One reason for their reluctance may be that outlawing something that has become second nature to most people would be both unproductive and tough to enforce. So what do you do? The natural alternative to forcing people to drive attentively is educating them of the reasons why. Never mind the fact that we all kinda, sorta know the risks we undertake while operating a Droid and a Dodge concurrently. The newly minted Distraction.gov is chockfull of scaremongering statistics, topped by a truly epic video which we've handily stashed for you just after the break. Go get it while it's hot.
Increase threat in five easy steps!
It sounds like an infomercial, but actually Righteous Defense has a great post on how a pally (or any class, really -- his advice is for pallies, but it's common sense enough that any tanking class can use the tips) can step up and increase their threat as far as it will go. I always enjoyed tanking when I did it (and now that I'm leveling up a pally, I'll hopefully be bashing heads in and taking damage again soon), and the key to tanking is just awareness: awareness of where the mobs are, who they're targeting, and where they should be. Increasing threat is really a passive kind of upgrade -- as long as you're hitting your spells right, using the glyphs designed to keep you at the top of an aggro list, and specced and hit-capped for the gear and abilities you're using, keeping threat up is pretty simple. It's just the positioning and dealing with surprises that can be hard. The last point on RD's list is worth repeating for everyone: use your trinkets, as often as possible. Imagine that, in the next patch notes, you saw a spell under your class listing that did what your trinkets did (added a ton of spellpower or increased armor by 500) and went on to say (infomercial style again) "... at a cost of no mana, focus, rage or ." Wouldn't you be spamming that sucker as often as possible? Get your gear straight, use the right abilities, and break out your trinkets whenever you can, and keeping threat should be no problem at all for any given class.
GLAAD fights homophobia in online communities like WoW
We've talked here on the site before about this issue -- the anonymity in online communities like World of Warcraft often leads to people throwing out offensive statements that they usually wouldn't in normal company. Most people shrug these off as just what happens in online games ("kids will be kids, and idiots will be idiots"), but this type of undercurrent behavior still signifies and perpetuates prejudices and hatreds that affect society at large. The Gay and Lesbian Alliance Against Defamation (GLAAD) has recently started up a campaign to try and stamp out hatred and homophobia in communities like World of Warcraft, and they've published an op-ed on exactly why this is such a problem and what we can do to stop it. They don't mention WoW specifically, but we're one of the biggest online communities out there, and if nothing else, here's a chance to show just how tolerant we as a community can be.The good news is that as the practice of online gaming grows, both players and policymakers are becoming more and more aware of the problem -- Microsoft met earlier this year with representatives from GLAAD to determine how better to combat offensive statements on Xbox Live, and the organization held a panel recently to discuss exactly this issue.Thanks, Joshua!
Arabic Rappelz to hold International Day Against Drug Abuse and Illicit Trafficking event
Every year on the 26th of June, the world recognizes the International Day Against Drug Abuse and Illicit Trafficking, a campaign begun by the United Nations and first held in 1988. The publishers of the Arabic version of Rappelz, Game Power 7, have issued a press release signifying their involvement in this year's campaign; there will be a one-week "education and awareness" event held in-game that mirrors the UN's sentiments for the day itself.As displayed in the picture above, the international campaign slogans "Do drugs control your life?" and "Your life. Your community. No place for drugs" will be featured in Rappelz for the event. Virtual gifts will also be given away, presumably educational in some form. Game Power 7 stated that using their virtual world to promote good values in the community is part of the company's strategy, so future events of this kind might find their way into the game. To find out more about the International Day Against Drug Abuse and Illicit Trafficking, the best place to start is the UN's official page, which also features links to some nation-specific pages.
Shazam updated to 1.7, adds location awareness
Shazam is an app that's been on my iPhone since the beginning, and in fact, everyone should have it. Besides the fact that it's free, it's useful in a very innovative way: if you hear a song anywhere that you don't know the artist or name of, just pull up the app to hear it, and it'll tell you what you're listening to. I still use it occasionally to find new music that I hear and like out in the world, but I never really paid attention to updates -- they usually just got included in my monthly or so "download all updates" click. Apparently Shazam's been updating something fierce, however, and the newest version has all kinds of functionality that you might not expect.At some point, they added in Twitter integration, so if there's a tune you want to share that way, you can do so. There's always been a way to share them via email, too, and they've spruced that up a bit by calling it a "postcard" (conveniently also giving your friends a chance to buy the music you hear, and probably put some change in Shazam Entertainment Ltd.'s pocket -- it is a free app, after all). But the most interesting new feature is that Shazam now tracks your location when you "tag" a tune, so that eventually, you'll be able to look at a map of where you found all this new music you like.Sure, it wasn't exactly a pressing feature, but it is cool to see your "musical journey," and have that information about not only what you tagged but where you tagged it. Shazam is an app that's probably on your iPhone already, but it's worth another look.
Poll: Are you ready for the digital TV transition?
Hard to believe that next month will mark the official (though not really) end of analog broadcast signals here in the US of A, but it's true. February 17th is within spitting distance, and we get the feeling that loads of voucher requesters will be filing into retail outlets in order to get their DTV converter box soon. Our question is simply this: are you already prepared, or have you yet to become DTV ready? %Poll-24543%
Confusion still running rampant in run-up to DTV transition
Oh, dear. You all point and laugh now, but as Richard Doherty, an analyst with the Envisioneering Group, has stated: "On February 18, there will be a tremendous amount of finger-pointing." Richard also makes another point that we certainly agree with in that "this transition is possibly one of the worst understood consumer education programs in modern times," with millions of Americans still unready for the impending change. 'Course, if you've ever attempted to help your grandmother troubleshoot a VCR over the phone (let alone in 30-second blips), it's somewhat easier to understand why this process is so difficult to grasp. As of today, legions of people are still perplexed at what's coming, and we believe that many are apt to simply sit around and do nothing. The government / NAB is ramping up advertising and sending out DTV transition-mobiles in order to get the word out, but one must wonder, is it too late to save those who have already delayed this long?Read - Nielsen statisticsRead - Confusion in DTV Transition
Two-thirds of OTA households have requested DTV coupons
There's no doubt that the CEA and NTIA have been spreading the word about the 2009 digital TV transition as hard as they can, but some folks still aren't taking the time to listen. 'Course, 62% is way better than what we've seen in the past, but that still leaves a full third of OTA-reliant American households sans a government-issued voucher with under 100 days to go until analog slides under the guillotine. Currently, 17 million homes have requested 33.5 million coupons (in other words, most folks are requesting the maximum of two) and 13.5 million have been redeemed. For those with a strange curiosity to know even more, it's stated that a number of eastern cities have the highest coupon application rates, while folks in Hawaii and Alaska could apparently care less. Can't blame 'em given the scenery, eh?
New Blu-ray research says more of the same
The latest Blu-ray research from The NPD Group pretty much mirrors everything else we've heard through the course of this year: BD adoption hasn't skyrocketed since the demise of HD DVD. That being the case, Blu-ray is making gains in the industry, as some 45% of surveyed HDTV owners now claim to "be familiar with Blu-ray Disc," up from 35% a year ago. It's also noted that just 6% of all respondents stated that they were aiming to purchase a BD player, but the firm did find "purchase intent to be higher [9%] among the growing population of HDTV owners." We know, the general public is still generally satisfied with vanilla DVDs, but we still maintain that BD will have its day just as soon as prices sink down to more acceptable levels. [Image courtesy of TheDigitalBits]
Sony looking to stuff Blu-ray recorders in select LCD HDTVs?
Given that Sony has primarily used its PlayStation 3 console to snag market share in the home video sector thus far, it's not surprising to see it branching out now that Blu-ray stands alone. Nevertheless, the next logical step has already been hinted at by Ryoji Chubachi at a recent press event in Taipei. Reportedly, Sony is hoping to "increase the global market share of its BD products from 20-percent currently to 50-percent by the end of 2008," and in order to do so, it's looking to gift select LCD HDTVs with "BD recording functionality." Of course, it was only a matter of time before those DVD / LCD combos became Blu-ray / LCD combos, but giving users the ability to capture broadcast material without an external burner is certainly an interesting twist.[Via Electric Pig]
New research looks at Blu-ray awareness across the globe
It's something we've all been wondering about, and now we've got the numbers to satisfy our curiosity. Interpret has surveyed groups from a variety of regions around the globe in order to see how high (or low) Blu-ray awareness is now that it stands alone as the sole next-generation HDM format. Unsurprisingly, the UK and US were tops in knowing what's what at 56- and 60-percent, respectively, while Japan checked in at 45-percent; both France and Germany notched percentages that were slightly lower at 49-percent and 30-percent. Also of note, data from the UK and Japan showed that consumers that already own HDM players were still purchasing standard-definition DVDs at a higher rate than HD DVDs / Blu-ray Discs, but the opposite was (just barely) true for the US. Nothing too earth-shattering here, but check out the read link if you're lusting after some fun figures to toss around at the water-cooler.[Via Audioholics, image courtesy of TheDigitalBits]
Public awareness of DTV transition up 80% since 2006, some still in the dark
We've already heard the NTIA's plans to educate consumers as the digital TV transition draws ever closer here in America, and apparently, the efforts so far have been fairly successful. According to new research released by the Consumer Electronics Association, consumer awareness of the looming switchover is up 80-percent since 2006. The study also points out that 72-percent of respondents were schooled courtesy of ads seen on television, while 39-percent heard it through the grapevine (read: "friends and family") and 26-percent found out from the intarwebs. 'Course, we also heard that a whopping 22-percent of folks "had no plans" for the cutover last November, so we're sure there's still a few OTA-only homes out there that have a real shocker comin'.[Via Widescreen Review]
